Developer Activation & Onboarding Lead

PubNub Inc.; United States; Remote; USD 34,000 - 51,000; Full time

Benefits offered by this job

Remote-first environment

Competitive B2B compensation

Job summary

PubNub, a remote-first, developer-focused SaaS company, is seeking a Developer Onboarding & Activation Marketing Manager to improve how developers discover value and convert to paid customers. You will own onboarding journeys, run experiments, and collaborate with Product, Engineering, Growth, and Lifecycle Marketing to reduce time-to-value and boost activation.

The role is hands-on, data-driven, and focuses on activation, product-led growth, and self-service conversion for a global developer

Qualifications

• Experience in product-led growth, developer activation, lifecycle marketing or related roles.
• Strong analytical skills with funnel analysis and experimentation.
• Experience using product analytics and A/B testing to guide decisions.
• Technical fluency and understanding of developer workflows, APIs, integrations.

Responsibilities

• Own and optimise the developer onboarding journey from signup to paid conversion.
• Analyse journeys, funnels, user behaviour, and drop-off points to spot improvements.
• Design, prioritise, and run experiments to boost onboarding and activation.
• Partner with Product and Engineering to improve quickstarts, docs, and sample apps.
• Develop onboarding campaigns and lifecycle communications for milestones.
• Explore AI-assisted onboarding using tools like Cursor and Claude Code.
• Improve self-service journeys for pricing discovery and conversion.
• Track metrics like time-to-first-value, activation, and paying customers.

Skills

Product-led growth

Developer activation

Lifecycle marketing

Growth marketing

Data-driven

Tools

Product analytics tools

A/B testing

Job description

PubNub, a remote-first, developer-focused SaaS company, is seeking a Developer Onboarding & Activation Marketing Manager to improve how developers discover value and convert to paid customers. You will own onboarding journeys, run experiments, and collaborate with Product, Engineering, Growth, and Lifecycle Marketing to reduce time-to-value and boost activation.

The role is hands-on, data-driven, and focuses on activation, product-led growth, and self-service conversion for a global developer