Growth Product Manager - Onboarding & Activation (Mobile)

hellobrigit.com; New York (NY); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Annual Employer HSA Contribution

Discretionary Time Off

401k Matching

Paid Parental Leave

Wifi Reimbursement

Learning & Development Reimbursement

Job summary

Brigit is seeking a Product Manager on the Growth team to convert free users into activated, paying subscribers by optimizing the early user journey. You’ll own the activation funnel and run experiments with cross-functional partners to drive measurable improvements in retention and revenue.

You’ll thrive in a data-rich, mobile-first environment, delivering user-centric growth features such as onboarding flows, bank connect integrations, payroll connect, and referral experiences.

Qualifications

• 2+ years of consumer product management with growth/retention focus
• Experience with consumer mobile apps is required
• Experience working with funnels, conversion metrics, and experimentation
• Strong analytical skills using qualitative and quantitative insights
• Ability to execute independently within a defined problem space
• Clear, effective communicator across teams

Responsibilities

• Own and improve the onboarding and activation funnel to increase activation rate
• Drive improvements in activation inputs like bank/payroll connections
• Design and run experiments with a focus on Day 1 impact
• Own growth features such as bank connect, payroll connect, non-activated experiences, and referrals
• Support referral and promotional initiatives to boost low-CAC activations
• Collaborate with Design, Engineering, Analytics, Marketing and adjacent product teams

Skills

Growth & retention focus

Consumer mobile apps

Funnels & conversion metrics

Experimentation

Analytical thinking

Independent execution

Cross‑team communication

Job description

Brigit is seeking a Product Manager on the Growth team to convert free users into activated, paying subscribers by optimizing the early user journey. You’ll own the activation funnel and run experiments with cross-functional partners to drive measurable improvements in retention and revenue.

You’ll thrive in a data-rich, mobile-first environment, delivering user-centric growth features such as onboarding flows, bank connect integrations, payroll connect, and referral experiences.