Demand Generation Marketing Manager

Case Status; Charleston (SC); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative tech startup in Charleston is seeking a Demand Generation Marketing Manager to drive lead acquisition and grow the pipeline. This exciting role involves developing multi-channel marketing campaigns, collaborating on content creation, and utilizing analytics tools to optimize performance. Join a dynamic team committed to transforming the legal industry with cutting-edge software and a customer-centric approach. If you're a data-driven marketer looking to make a significant impact in a fast-paced environment, this opportunity is perfect for you!

Benefits

Unlimited PTO

Medical, Dental and Vision Plans

401(k) matching contribution

Annual stock option plan

Quarterly recharge days

Qualifications

• 5+ years in demand generation or marketing operations.
• Proven success in executing lead acquisition campaigns.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute multi-channel demand generation campaigns.
• Collaborate on content creation and monitor campaign performance.
• Build lead nurturing programs to engage prospects.

Skills

Demand Generation Marketing

Digital Marketing

Content Creation

Analytical Skills

Communication Skills

Project Management

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

GA4

SEMrush

Job description

Direct message the job poster from Case Status

Director of HR at Case Status | SaaS Tech | 9+ years professional HR experience

Why Case Status:

We’re one of the fastest-growing, venture-backed tech startups based out of beautiful Charleston, SC., most recently ranking #50 on the Inc. 5000 list of fastest growing software companies. With a total market opportunity of almost $5B, we’ve been making big waves in the legal industry by enabling our customers to provide their clients real-time case status communications, proprietary progress tracking, smart scheduling, custom legal NPS system and more. We are completely transforming how law firms interact with their clients through a combination of cutting-edge software, AI technology, innovative solutions and a bunch of really “rad” people.

Job Summary:

This role supports customers as the primary point of contact and manages the process across teams internally and externally. This team member serves new customers on a prescriptive and consultative scale, managing the customer handoff from sales and fully educating our firms about Case Status products and services. This team member manages the primary implementation process, completing the comprehensive set up/configuration and system activation for our newly launching firms, and managing the project prior to handoff to Optimization. This role works closely with our Sales team and Account Management, contributing to a healthy and successful customer life-cycle with Case Status. This team member works across varied teams to advocate for customer solutions that enhance customer retention, and is the liaison from the Sales process through the transition to Customer Success.

Position Summary:

The Demand Generation Marketing Manager is responsible for developing and executing multi-channel demand generation campaigns. We're looking for someone to help drive leads and grow our pipeline through these marketing efforts. You’ll run digital campaigns across email, paid media, SEO, social, and content while building lead nurturing programs that keep prospects engaged. You'll collaborate on content creation, analyze performance using tools like GA4 and HubSpot, and bring fresh ideas to webinars and other virtual events. If you're data-driven, love experimenting with new strategies, and thrive in a fast-paced environment, we’d love to have you on board to help scale our demand generation efforts!

Responsibilities:

• Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipeline.
• Implement and optimize campaigns using a mix of digital marketing tactics including email, paid advertising, content, social media, and SEO to reach target audiences.
• Support content ideation and assets needed for demand generation campaigns (i.e. reports, playbooks, guides, video assets, case studies, etc.)
• Collaborate with the content team and agency partners to create compelling content that supports demand generation efforts, including landing pages, emails, ads, guides/playbooks, and case studies.
• Support content distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging.
• Build and manage comprehensive lead nurturing programs that guide prospects through the buying journey. Recommend automated workflows, retargeting ads, and content-driven campaigns to keep leads engaged and accelerate their movement through the funnel.
• Monitor and analyze campaign performance using analytics tools such as GA4, SEMrush, and HubSpot.
• Monitor and provide regular reports on campaign performance, ROI, and key metrics, and make data-driven recommendations for improvement.
• Innovate on format and approach to webinars and virtual events that will drive demand and generate leads.
• Own the execution of various webinars throughout the year from ideation, promotion, follow up, and sales enablement.

Qualifications:

• 5+ years of experience in a marketing demand, marketing operations, or similar role required
• Proven track record of developing and executing successful demand generation campaigns that drive lead acquisition and revenue growth.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong analytical skills and experience with data-driven marketing and performance measurement.
• Excellent written and verbal communication skills, with the ability to create compelling content and messaging.
• Experience in managing and optimizing budgets for demand generation activities.
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Strong collaboration and teamwork skills, with the ability to work effectively with cross-functional teams.
• Creative thinker with a passion for innovation and continuous improvement.

Where:

Case Status is based in Charleston, SC. This is an on-site role. Candidates seeking remote or hybrid employment arrangements should not apply.

We firmly believe that investing in our employees’ well-being and empowering them through a competitive total rewards philosophy is the only way to go.

Some of our perks include:

• Unlimited PTO (with manager approval and after a short period of employment)
• Leading Medical, Dental and Vision Plans with HSA options and 24/7 EAP
• Matching 401(k) contribution program after 3 months of employment
• Ownership in Case Status through its annual stock option plan (subject to board approval)
• Quarterly recharge days, extended holiday PTO, and more

Learn Why Our Customers Trust Case Status:

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