Senior Demand Generation Marketing Manager

Applause; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading tech startup is seeking a Senior Demand Generation Marketing Manager to create and execute industry-focused multi-channel campaigns. This role involves leveraging various marketing tactics to generate a significant sales-ready pipeline while collaborating with multiple teams. The ideal candidate will have a strong background in demand generation, particularly in a B2B SaaS environment, and will thrive in a remote setup.

Benefits

100% remote w/ no office mandate

Unlimited PTO

22 official company holidays

Health care

Life insurance

Amazing colleagues

Energetic culture

Inspiring mission

Career growth opportunities

Qualifications

• 5+ years of experience in demand generation for US-based B2B SaaS.
• Strong work ethic and discipline.

Responsibilities

• Develop and execute multi-channel demand campaigns to drive lead acquisition.
• Analyze and report on campaign ROI using analytics tools.

Skills

Demand Generation

Accountability

Social Media

SEO

Analytics

Tools

Hubspot CRM

GA4

SEMRush

Job description

Purpose:

The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description:

The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

1. Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
2. Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
3. Execute comprehensive net-new and retargeting programs to accelerate lead conversions
4. Support content ideation and distribution for demand campaigns (e.g., reports, ebooks, etc.)
5. Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
6. Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
7. Manage contractors, agencies, & vendors to extend tactical impact while balancing strategy

Requirements:

1. 5+ years of professional experience in demand generation for a US-based B2B SaaS
2. Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
3. Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
4. Ownership mindset, taking accountability for results and outcomes over process and effort
5. Effective in a remote setup with a stable 50+ Mbps internet connection
6. Strong work ethic and discipline

Benefits:

• 100% remote w/ no office mandate
• Unlimited PTO
• 22 official company holidays
• Health care
• Life insurance
• Amazing colleagues
• Energetic culture that is positive and celebrates together
• Inspiring mission & software product
• Opportunity to grow your career in a fast-growing tech startup