Senior Demand Generation / Performance Marketing Manager

-; Cincinnati (OH); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic startup that values innovation and creativity. As a key player in building the marketing strategy from the ground up, you will lead demand generation and performance marketing initiatives, ensuring a seamless connection between our target customers and our offerings. This role allows you to thrive in a flexible, remote-friendly environment while driving impactful marketing campaigns. If you are passionate about technology and eager to make a difference in a fast-paced setting, this opportunity is perfect for you.

Qualifications

• 5+ years in marketing, focusing on demand generation and performance marketing.
• Experience in CRM platforms and digital marketing environments.

Responsibilities

• Develop demand generation programs and manage paid marketing efforts.
• Optimize website UX and conversion rates for better customer engagement.
• Coordinate integrated marketing campaigns and manage budgets for ROI.

Skills

Demand Generation

Performance Marketing

Conversion Rate Optimization

Digital Marketing

Project Management

CRM Platforms

Marketing Automation

B2B Marketing

Job description

This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start up company are paramount.

Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. You'll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.

About The Role

• Responsible for development of all demand generation programs and paid marketing from scratch
• Responsible for the optimization of website UX and CRO
• Contribute to overall marketing, brand, and communications efforts
• Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting
• Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand
• Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)
• Manage the budget to deliver maximum ROI and value for spend
• Coordinate and plan for the future based on long-term marketing and customer acquisition plans

Candidate Profile

• 5+ years in marketing with at least 3 of those in demand generation / performance marketing
• Experience hiring and managing and evaluating freelancers
• The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment
• Experience in B2B and/or MarTech companies is strongly desired
• The ability to balance dozens of projects simultaneously
• Adaptable and flexible in a fast-paced, dynamic environment
• Meticulous, detail-oriented, analytical, and data-driven
• Demonstrated excellence with written communications, project management, and time management

The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote.