Product Marketing Manager

Versapay; Remote (OR); Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, where your expertise will shape the go-to-market strategies for innovative SaaS solutions. In this pivotal role, you'll collaborate across teams to ensure product messaging resonates with mid-market customers, driving sustainable growth. Your insights will empower sales teams and influence product roadmaps, making a significant impact on the company's success. If you're passionate about leveraging market data to craft compelling narratives and enhance customer experiences, this opportunity is perfect for you.

Qualifications

• 5-7 years of product marketing experience in SaaS, focusing on mid-market solutions.
• Proven success in developing GTM strategies and sales enablement materials.

Responsibilities

• Develop and execute GTM plans for new products and feature updates.
• Conduct ongoing market research to inform product positioning.

Skills

Go-to-Market Strategy

Sales Enablement

Market Research

Customer Insights

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Job description

About Versapay

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually

Think you might be the next Veep to join? Read on!!

Our Values

️ We obsess over our customers.

️ We help each other.

️ We embrace diversity.

️ We find better ways.

️ We get things done.

️ We own it.

We are seeking an experienced Product Marketing Manager with 5-7 years of hands-on experience in product marketing, focused on go-to-market (GTM) strategy, sales enablement, market research, and customer insights. This role is pivotal in managing a SaaS-based product aimed at the mid-market, ensuring that our solutions resonate with our target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.

What you'll do:

• Go-to-Market GTM) Strategy:
• Develop and execute comprehensive GTM plans that effectively launch new products and feature updates to the mid-market.
• Collaborate with product management, sales, and marketing teams to ensure product positioning and messaging align with market needs and customer expectations.
• Sales Enablement:
• Create and deliver sales enablement materials, including presentations, battle cards, product demos, and training sessions to equip the sales team with the necessary tools for success.
• Continuously update collateral to reflect new product features, competitive intelligence, and market trends.
• Market Research & Customer Insights:
• Conduct ongoing market research to identify trends, competitive dynamics, and customer needs, using these insights to drive product positioning and roadmap decisions.
• Build a robust bottom-up Voice of Customer (VOC) framework that leverages customer feedback and usage data to inform product enhancements and strategic initiatives.
• Product Management Support:
• Work closely with product managers to influence the product roadmap based on market intelligence, customer insights, and sales feedback.
• Monitor and analyze key SaaS metrics to identify growth opportunities and refine product and GTM levers.
• Cross-Functional Collaboration:
• Act as a key liaison between internal teams including marketing, sales, product management, and customer success to ensure cohesive messaging and unified strategic direction.
• Facilitate regular feedback loops and collaborative sessions to align on product strategy and market positioning.

What you'll bring to the team:

• Experience:
• 5-7 years of product marketing experience in SaaS, with a focus on mid-market solutions.
• Demonstrated success in developing and executing GTM strategies and sales enablement programs.
• Preferred Skills & Knowledge:
• Strong analytical skills and the ability to translate market research and customer insights into strategic actions.
• Excellent communication skills, with the ability to craft compelling product narratives and sales collateral.
• Proficient in leveraging customer insights and data-driven testing to optimize product positioning and drive growth.
• Familiarity with SaaS metrics and a deep understanding of market dynamics in the mid-market segment.
• Experience working cross-functionally with product, sales, and marketing teams to drive integrated product strategies.
• Education:
• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

#LI-Remote

All of our Veeps live out our core values:

We look for excellence: individuals that are better than we are and not only meet our values but bring value to our teams.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.