Director Enterprise Digital Marketing

Versique Executive, Professional & Interim Recruiting; Minneapolis (MN); On-site; USD 153,000 - 187,000; Full time

Benefits offered by this job

Base salary + bonus potential

Medical, dental, vision

401(k)

Paid personal time (PTO)

Job summary

Versique Executive, Professional & Interim Recruiting is seeking a Director of Enterprise Performance Marketing to lead enterprise-wide strategy across paid media, search, email, SMS, and other growth channels. The role focuses on revenue growth, ROAS, CAC, and LTV while collaborating with Marketing, Sales, Ecommerce, Analytics, Finance, and Technology teams.

The position oversees channel strategy, agency relationships, measurement frameworks, and budget allocation, balancing short-term demand

Qualifications

• 10+ years of progressive experience in performance marketing, growth marketing, ecommerce, digital acquisition, or lifecycle marketing.
• Proven ownership of significant marketing budgets and measurable business results.
• Strong expertise across paid search, paid social, programmatic, display & retargeting, email & SMS marketing, and CRO.

Responsibilities

• Develop and execute enterprise performance marketing strategy aligned with revenue and profitability goals.
• Own annual planning, investment priorities, and channel performance targets.
• Manage budget allocation across paid search, paid social, display, affiliates, email, SMS, and emerging channels.
• Establish KPI targets including revenue, ROAS, CAC, conversion rate, margin contribution, and LTV.
• Deliver forecasts, investment recommendations, and performance insights to executive stakeholders.
• Lead customer acquisition efforts across search, social, display, video, retargeting, affiliate, and other paid channels.
• Define audience, bidding, placement, creative, and landing page strategies.
• Manage agency and platform relationships with clear performance expectations and accountability.
• Drive continuous improvement in traffic quality, conversion performance, acquisition efficiency, and incremental revenue.
• Lead email and SMS programs that drive activation, retention, repeat purchases, and customer lifetime value.
• Develop segmentation, personalization, automation, and customer journey strategies.
• Expand addressable audiences while maintaining privacy, compliance, accessibility, and deliverability standards.
• Partner with data and technology teams to improve marketing automation and measurement capabilities.
• Build and maintain a testing roadmap and measurement frameworks.

Skills

Performance marketing

Growth marketing

Ecommerce

Digital acquisition

Lifecycle marketing

Paid search

Paid social

Programmatic

Display & retargeting

Email marketing

SMS marketing

CRO

Attribution

Forecasting

Customer analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, or related discipline

Tools

Excel

PowerPoint

Web analytics platforms

Marketing automation systems

CRM platforms

Reporting tools

Job description

The Director, Enterprise Performance Marketing leads enterprise-wide performance marketing strategy and is accountable for efficiently acquiring, converting, and retaining customers across paid media, search, email, SMS, and other measurable growth channels.

This leader translates business objectives into audience, investment, testing, and optimization strategies that improve revenue growth, return on ad spend (ROAS), customer acquisition cost (CAC), conversion rates, and customer lifetime value (LTV). Working cross-functionally with Marketing, Sales, Ecommerce, Analytics, Finance, and Technology teams, the Director establishes performance targets, accelerates learning, and scales high-performing programs.

The role owns the performance media portfolio, channel strategy, agency relationships, measurement frameworks, and budget allocation processes. Success in this position requires balancing short-term demand generation with long-term customer and data-driven marketing capabilities.

Note: Due to the nature of performance marketing, occasional after-hours responsiveness may be required to address significant media, platform, attribution, deliverability, tracking, or conversion issues.

Location: Southwest Suburbs

• Salary: $170K+ bonus

Benefits

• Base salary + bonus potential


• Medical, dental, vision


• 401(k)


• paid personal time (PTO)

Key Responsibilitie

s

Performance Strategy, Planning & Investment (25%)

• Develop and execute enterprise performance marketing strategy aligned with revenue and profitability goals.


• Own annual planning, investment priorities, and channel performance targets.


• Manage budget allocation across paid search, paid social, display, affiliates, email, SMS, and emerging channels.


• Establish KPI targets including revenue, ROAS, CAC, conversion rate, margin contribution, and customer lifetime value.


• Deliver forecasts, investment recommendations, and performance insights to executive stakeholders.

Paid Media & Customer Acquisition (25%)

• Lead customer acquisition efforts across search, social, display, video, retargeting, affiliate, and other paid channels.


• Define audience, bidding, placement, creative, and landing page strategies.


• Manage agency and platform relationships with clear performance expectations and accountability.


• Drive continuous improvement in traffic quality, conversion performance, acquisition efficiency, and incremental revenue.

Lifecycle Marketing & Customer Value (20%)

• Lead email and SMS programs that drive activation, retention, repeat purchases, and customer lifetime value.


• Develop segmentation, personalization, automation, and customer journey strategies.


• Expand addressable audiences while maintaining privacy, compliance, accessibility, and deliverability standards.


• Partner with data and technology teams to improve marketing automation and measurement capabilities.

Experimentation & Conversion Optimization (15%)

• Build and prioritize a testing roadmap across audiences, offers, creative, messaging, media, and customer experiences.


• Define testing methodologies, success metrics, and measurement frameworks.


• Scale successful initiatives and discontinue low-performing activities.


• Partner with Ecommerce, UX, Product, and Creative teams to improve conversion performance.

Measurement, Attribution & Reporting (10%)

• Own enterprise performance measurement and reporting frameworks.


• Advance attribution, incrementality testing, cohort analysis, and customer economics capabilities.


• Ensure data accuracy, tagging standards, analytics integrations, and measurement reliability.


• Translate performance insights into actionable recommendations with measurable business impact.

Team Leadership & Capability Development (5%)

• Lead and develop a high-performing performance marketing organization.


• Establish operating rhythms, accountability measures, career development plans, and best practices.


• Build scalable marketing processes and standards that improve organizational effectiveness.

Leadership Responsibilities

• Set performance expectations tied to growth, efficiency, retention, and testing outcomes.


• Develop team capabilities in media optimization, lifecycle marketing, analytics, experimentation, attribution, and forecasting.


• Promote a culture of accountability, data-driven decision making, and continuous improvement.


• Participate in hiring, coaching, performance management, succession planning, and organizational development activities.


• Ensure compliance with company policies and employment practices.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, or related discipline.


• 10+ years of progressive experience in performance marketing, growth marketing, ecommerce, digital acquisition, or lifecycle marketing.


• Demonstrated ownership of significant marketing budgets and measurable business results.


• Strong expertise in:


• Paid Search


• Paid Social


• Programmatic Advertising


• Display & Retargeting


• Email Marketing


• SMS Marketing


• Conversion Rate Optimization


• Deep understanding of attribution, experimentation, incrementality testing, forecasting, and customer analytics.


• Experience partnering across Marketing, Analytics, Finance, Technology, Sales, and Product organizations.


• Proven ability to translate complex performance data into executive-level recommendations.


• Advanced proficiency with Excel, PowerPoint, web analytics platforms, marketing automation systems, CRM platforms, and reporting tools.

Preferred

• Experience with:


• Google Analytics


• Google Ads


• Microsoft Advertising


• Meta Ads


• Marketing Automation Platforms


• Customer Data Platforms (CDPs)


• Business Intelligence Tools


• Knowledge of media mix modeling, multi-touch attribution, lift testing, and privacy-safe measurement frameworks.


• Background in ecommerce, omnichannel retail, consumer products, direct-to-consumer (DTC), or seasonal business environments.


• MBA or relevant marketing, analytics, or platform certifications.

About Versique

Versique: /ver-seek/?adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.?

Versique Executive, Professional, & Interim Recruiting?is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be an award-winning company, earning recognition on the?Inc. 5000?list of fastest-growing private companies and the?Minneapolis-St. Paul Business Journal's Fast 50?list for 2023. We are also consistently recognized as a?Star Tribune Top Workplace?and were named a?Best Place to Work?in 2022 by the Minneapolis/St. Paul Business Journal.

Let’s find your people, together.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.