Director of Marketing

Versique; Saint Paul (MN); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

FSA

Disability insurance

PTO

Discretionary bonus

Life insurance

Relocation assistance

Professional development

Job summary

Versique, a well-established multi-channel recruiting firm based in Minnesota, seeks a Director of Marketing to lead strategy and execution, owning the budget and the marketing team while partnering with sales, product development, and executive leadership to drive revenue growth and brand performance. The ideal candidate is strategic, business-minded, capable of navigating a complex B2B and B2B2C environment, turning marketing investment into measurable, profitable growth.

Location is St.

Qualifications

• 8+ years of marketing experience, ideally in B2B, B2B2C, or multi-channel environments.
• Proven success developing and executing marketing strategy that drives business growth.
• Experience leading marketing teams, including managing through change.
• Strong business acumen including revenue growth, pricing, margin, and channel dynamics.
• Experience managing significant marketing budgets and measuring ROI.
• Ability to lead cross-functional teams and influence senior stakeholders.

Responsibilities

• Set and lead the marketing strategy to support revenue growth and brand performance across channels.
• Provide strategic direction for corporate and consumer brands and product portfolio.
• Lead demand generation and channel marketing to strengthen sales effectiveness and results.
• Own marketing priorities and budget, using data and insights to invest where it matters.
• Turn market and competitive insights into strategic recommendations and business decisions.
• Partner with sales, product development, and leadership to align priorities and execute go-to-market initiatives.
• Manage external agency partners to extend capacity and deliver high-impact programs.
• Lead and develop the marketing team with clear priorities and accountability.
• Other duties as assigned.

Skills

Strategic marketing

Leadership

Budget management

B2B marketing

Cross-functional leadership

Education

Bachelor's degree in Marketing

Tools

CRM tools

Marketing analytics tools

Job description

The Director of Marketing will lead marketing strategy and execution for a well-established, multi-channel company, owning strategy, budget, and the marketing team while partnering closely with sales, product development, and executive leadership to drive revenue growth and brand performance across multiple customer channels.

This role is ideal for a strategic, business-minded marketer who can navigate a complex B2B and B2B2C environmentand turn marketing investment into measurable, profitable growth.

Location: St. Paul, Minnesota
Work Environment: Hybrid, full-time
Salary range: $130k-$160k

Benefits:

• medical
• dental
• vision
• 401(k)
• FSA
• short- and long-term disability
• PTO
• discretionary bonus
• life insurance
• relocation assistance
• professional development

Roles & Responsibilities:

• Set and lead the marketing to support revenue growth, customer and channel engagement, and long-term brand performance.
• Provide strategic direction for corporate and consumer brands and the product portfolio, ensuring positioning supports customer needs and growth.
• Lead demand generation and channel marketing across the ecosystem to strengthen sales effectiveness and commercial results.
• Own marketing priorities and budget, using performance data and customer insights to invest where resources will have the greatest impact.
• Turn customer, market, and competitive insights into strategic recommendations and business decisions.
• Partner with sales, product development, communications, and senior leadership to align priorities and bring integrated go-to-market initiatives to market.
• Manage external agency partners to extend capacity and deliver high-impact programs.
• Lead, develop, and inspire the marketing team, setting clear priorities, accountability, and capabilities.
• Other duties as assigned.

Required Skills & Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 8+ years of marketing experience, ideally in B2B, B2B2C, or multi-channel environments.
• Proven success developing and executing marketing strategy that drives business growth.
• Experience leading and developing high-performing marketing teams, including managing through change.
• Strong business acumen, including P&L drivers such as revenue growth, pricing, margin, channel dynamics, and marketing investment.
• Experience managing significant marketing budgets, prioritizing investments, and measuring return.
• Ability to lead cross-functional teams and influence senior stakeholders while driving accountability.

About Versique

Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.

Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let’s find your people, together.

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