Demand Generation Manager, Digital Marketing

Jask Labs Inc.; San Francisco (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive benefits

Equity options

Job summary

Jask Labs Inc. in San Francisco is looking for a Demand Generation Manager in digital marketing to join their growing team. The role involves developing data-driven marketing programs, managing advertising relationships, and optimizing digital campaigns to drive sales growth.

The ideal candidate will have a strong analytical background and a minimum of two years of relevant experience in B2B marketing. This exciting position offers competitive benefits and equity opportunities at a fast-paced startup in the cyber security sector.

Qualifications

• Minimum two years of B2B marketing and demand generation experience.
• Proven track record developing and managing successful demand generation programs.
• Strong analytical and project management skills.

Responsibilities

• Develop creative, data-driven programs to acquire new leads.
• Manage relationships with external vendors and agencies for paid advertising.
• Track, measure, and report on performance across channels.

Skills

Analytical thinking

B2B marketing knowledge

Demand generation experience

Social media skills

Project management

Education

Four‑year degree in marketing, business or related field

Tools

Google Analytics

SEO tools

Job description

Demand Generation Manager, Digital Marketing

Full-time

Join an awesome venture-backed early stage cyber security company based in San Francisco, CA (HQ). Competitive benefits and equity available at this amazing startup!

Are you a highly analytical marketer? Do you have a passion for growth and contributing to the bottom line? JASK is seeking a creative Demand Generation Manager to drive top of funnel programs. This is an exciting opportunity to build best-in-class demand generation programs at one of the Bay Area's hottest companies!

Responsibilities

• Develop creative, data-driven programs and campaigns to acquire new leads and turn website traffic into a sales pipeline.
• Serve as a core member of the demand generation team and build innovative programs to help clients discover Inkling.
• Focus on top-of-funnel campaigns to generate new traffic and leads through paid channels, including SEM, display advertising, retargeting, social advertising and experimental channels.
• Own and drive paid advertising, including managing relationships with external vendors and agencies.
• Create and execute effective digital campaigns, including landing pages, social media posts, ad copy, and banner ads, to ensure healthy click and conversion metrics.
• Track, measure and report on performance and allocate budget across channels to maximize marketing spend.
• Create and execute plans to continuously optimize the core Inkling website and landing pages for better engagement and conversion.
• Seek out and share insights on improving the website’s ability to convert prospects to leads, using data from Google Analytics, A/B testing and other sources.
• Audit, define, manage and execute SEO strategy.
• Collaborate with the content marketing team to create and source content that supports website and SEO objectives.
• Monitor and evaluate web analytics and reports to develop and recommend SEO strategies.

Qualifications

• Four‑year degree in marketing, business or related field.
• Minimum two years of B2B marketing and demand generation experience.
• Proven track record developing, executing and managing successful demand generation and lead management programs with high ROI.
• Solid knowledge of web analytics and strong analytical and project management experience.
• Superior communication and writing skills.
• Passionate about impacting revenue.
• Social media savvy.

All your information will be kept confidential according to EEO guidelines.