Director, Demand Generation and Integrated Marketing

Appdome; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading cybersecurity firm is looking for a Demand Generation & Integrated Marketing Manager to enhance pipeline growth through data-driven marketing strategies. The ideal candidate will have over 5 years of experience in demand generation and a proven track record in executing multi-channel campaigns. You will be responsible for overall demand generation strategy and collaboration with teams to ensure a cohesive experience. Strong analytical skills and project management expertise are crucial for success in this role.

Qualifications

• 5+ years of experience in demand generation or integrated marketing.
• Proven track record of driving pipeline and revenue.
• Strong understanding of B2B or B2C funnels.

Responsibilities

• Own end-to-end demand generation strategy.
• Plan and optimize integrated marketing campaigns.
• Collaborate with Sales and Product Marketing.

Skills

Demand generation

Integrated marketing

Project management

Cross-functional collaboration

Analytical mindset

Tools

HubSpot

Marketo

Job description

Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data-driven Mobile Cyber Defense Automation platform, providing rapid no-code, no-SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within DevOps and CI/CD pipelines. Our platform is trusted by leading brands across financial, healthcare, m-commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide.

About the Role

We’re looking for a strategic and hands‑on Demand Generation & Integrated Marketing Manager to drive pipeline growth through data‑driven, multi‑channel marketing programs.

This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.

You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.

What You’ll Do

• Own end‑to‑end demand generation strategy, from awareness through conversion and
• Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
• Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
• Build and manage campaign frameworks, timelines, and budgets
• Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
• Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
• Optimize marketing automation, lead scoring, nurturing, and attribution models
• Test and iterate continuously—messaging, channels, offers, and creative
• Ensure consistent brand and narrative across all touchpoints

What We’re Looking For

• 5+ years of experience in demand generation, integrated marketing, or growth marketing
• Proven track record of driving pipeline and revenue through multi‑channel campaigns
• Strong understanding of the full B2B or B2C funnel (depending on your org)
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo,
• Highly analytical mindset with comfort using data to inform decisions
• Excellent project management and cross‑functional collaboration skills
• Strong communication skills—able to translate strategy into action
• Comfortable balancing big‑picture thinking with hands‑on execution

Nice to Have

• Experience with ABM strategies and tools
• Familiarity with paid media and performance marketing
• Experience scaling demand gen programs in a high‑growth environment
• Background in the security SaaS industry or target market