Demand Generation Manager

Scion Staffing; Austin (TX); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Comprehensive insurance

401(k) with employer match

Generous paid time off

Job summary

Scion Staffing is seeking a Demand Generation Manager for a fast-growing tech organization focused on AI-powered cybersecurity in Austin, Texas. This hybrid role involves developing integrated campaigns designed to generate qualified leads and support revenue growth.

The ideal candidate will have strong B2B SaaS demand generation experience, expertise in ABM strategies, and a data-driven approach to improve campaign efficiency. Comprehensive benefits and a competitive salary are offered.

Qualifications

• Experience in B2B demand generation with SaaS or enterprise technology.
• Strong ability to develop and execute ABM and integrated campaign strategies.
• Proficiency in managing multiple campaigns simultaneously.

Responsibilities

• Own and execute integrated demand generation campaigns across multiple channels.
• Build and optimize Account-Based Marketing (ABM) programs with Sales teams.
• Establish and monitor campaign metrics to improve ROI and effectiveness.

Skills

B2B demand generation

ABM strategies

Analytical mindset

Salesforce

Marketing automation

Data-driven approach

Cross-functional collaboration

Tools

Pardot

6sense

Demandbase

Job description

Scion Staffing has been engaged to conduct a search for a Demand Generation Manager for an innovative, fast-growing technology organization specializing in AI-powered cybersecurity and IT asset intelligence. This is a hybrid opportunity based in Austin, Texas, offering the opportunity to play a key role in building and executing global demand generation and account-based marketing programs.

POSITION OVERVIEW:

The Demand Generation Manager will drive integrated campaigns designed to generate qualified pipeline, accelerate opportunities, and support revenue growth across enterprise and mid-market audiences. This hands‑on role will own demand generation initiatives across paid media, email, events, content, SEO/SEM, and account-based marketing while partnering closely with Sales, RevOps, Product Marketing, and Marketing Operations. The ideal candidate brings strong B2B SaaS demand generation experience, a data‑driven approach, and the ability to leverage AI and automation to improve campaign performance and personalization.

PERKS:

• Competitive $80,000–$120,000 salary range with an opportunity to make a measurable impact on global pipeline generation.
• Hybrid Austin work environment with telework equipment and a monthly internet allowance.
• Comprehensive medical, dental, vision, life, disability insurance, and EAP mental health support.
• 401(k) with a 4% employer match, plus generous paid time off including vacation, sick, personal days, and public holidays.
• Join an AI-forward, fast-scaling SaaS organization with opportunities for professional growth, learning, international collaboration, and team events.

RESPONSIBILITIES:

• Own and execute integrated demand generation campaigns across paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail.
• Develop multi-touch B2B campaigns focused on generating net‑new pipeline and accelerating active opportunities across enterprise and mid‑market audiences.
• Build and optimize Account‑Based Marketing (ABM) programs in partnership with Sales, with a focus on priority accounts and new‑logo opportunities.
• Establish and monitor campaign and pipeline performance metrics, using data and attribution insights to continuously improve ROI and campaign effectiveness.
• Partner cross‑functionally with Sales, RevOps, Product Marketing, Marketing Operations, Creative, and other marketing teams to align campaigns with business objectives.
• Leverage AI‑powered tools and automation to improve campaign efficiency, personalization, analytics, and decision‑making.

QUALIFICATIONS:

• Demonstrated experience in B2B demand generation, ideally within SaaS, cybersecurity, IT, or enterprise technology.
• Strong hands‑on expertise developing and executing ABM and integrated campaign strategies that generate measurable pipeline and revenue impact.
• Experience working with Salesforce, Pardot or comparable marketing automation platforms, and campaign/ABM analytics tools such as 6sense, Demandbase, or similar.
• Strong analytical and data‑driven mindset, with the ability to interpret campaign performance, attribution, pipeline metrics, and ROI.
• Strategic, organized, collaborative, and execution‑focused, with the ability to influence cross‑functional partners and manage multiple campaigns simultaneously.

COMPENSATION AND BENEFITS:

The anticipated salary range for this position is $80,000–$120,000, depending on experience and qualifications. The organization offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, EAP mental health support, a 401(k) with a 4% employer match, paid vacation, sick and personal days, and 12 public holidays. This is a hybrid position based in Austin, Texas and includes telework equipment and a monthly internet allowance.

Scion Staffing, Inc. is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and the candidates we represent. For opportunities located in a region that have enacted fair chance, arrest or conviction‑based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non‑biased talent and recruitment processes are foundational to the success of Scion as well as every client organization with whom we partner.