Demand Generation Manager

Lumos; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Join a fast-growing startup that is revolutionizing app and access management. As a Demand Generation Manager, you will play a pivotal role in driving qualified pipeline growth through innovative, data-driven campaigns. Collaborate closely with sales to ensure effective lead generation and optimize campaign performance based on insights. This is a unique opportunity to influence the trajectory of a company backed by renowned investors, all while enjoying a remote work culture and generous benefits. If you're passionate about B2B marketing and eager to make an impact, we want to hear from you!

Benefits

Remote work culture (+/-4 hours Pacific Time)

Medical, Vision, & Dental coverage

Company bonding trips

Optimal WFH setup

Unlimited PTO

Up to 16 weeks parental leave

Wellness stipend

Qualifications

• Proven track record in demand generation and B2B marketing.
• Experience in optimizing multi-channel campaigns for lead generation.

Responsibilities

• Design and optimize demand generation campaigns to drive qualified leads.
• Collaborate with sales to ensure alignment on leads and opportunities.
• Analyze campaign performance and refine strategies based on data.

Skills

Demand Generation

Campaign Optimization

Data Analysis

ABM Strategies

Sales Collaboration

B2B Marketing

Content Creation

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Marketing Automation Tools

Analytics Platforms

Job description

Imagine having an enterprise-grade AppStore at work — one that ensures you can easily search, request, and gain access to any app you need, precisely when you need it. No more long waiting times with outstanding IT requests. Lumos is solving the app and access management challenges for organizations of all sizes through a unified platform. Our fast-growing startup is pioneering the way to untangle the complex web of app and access management by building the critical infrastructure that defines relationships between app, identities and data.

Why Lumos?

• Jump on a Rocketship: Since launching out of stealth mode just over 2 years ago, our team has grown from 20 to ~100 people and our customer base has 10x’ed with companies like GitHub, MongoDB and Major League Baseball!
• Build with Renowned Investor Backing: Andreessen Horowitz (a16z) backed us since the beginning and we've raised over $65m from Scale, Neo, Greg Brockman (President at OpenAI), Phil Venables (CISO at Google), and others.
• Thrive in a Unique Culture: You’ll join an early-stage company where you have actual influence on the trajectory of the company. We deeply care about our people and the philosophy we live by - check outour values here .

About the Role:

The Demand Generation Manager will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.

• Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
• Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
• Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
• Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.

What We Value

We value leaders with a proven track record of building and scaling early-stage B2B brands. You’re a passionate story hunter, builder and teller. You find creative ways to build urgency for and draw attention to the companies you work for. You are a master of all channels - earned (PR), owned (blog/social), and paid (ads). With a steady ear to the ground, you find opportunities and pounce on them as they arise. You think big and push those around you to do the same. You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates.

Thanks for considering Lumos! We can’t wait to explore your impact and vision.

Benefits and Perks:

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully coveredby Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy

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