Demand Generation Manager

Finexio; Charlotte (NC); Remote; USD 85,000 - 145,000; Full time

Job summary

An innovative firm in the FinTech sector is seeking a Demand Generation Manager to lead marketing initiatives and drive business growth. This role is pivotal in shaping the marketing strategy, focusing on demand generation, content marketing, and lead generation. The ideal candidate will thrive in a fast-paced environment, demonstrating creativity and strong analytical skills. With a commitment to excellence, you will collaborate with a dedicated team to enhance marketing effectiveness and contribute to the company's rapid expansion. If you're passionate about transforming the financial industry and eager to make a significant impact, this opportunity is for you.

Benefits

Stock Options

Collaborative Team Culture

Fast-Moving Environment

Opportunities for Growth

Qualifications

• Proven experience in demand generation and content marketing.
• Strong knowledge of email marketing and workflow automation.

Responsibilities

• Create and execute marketing campaigns across multiple channels.
• Track and report on lead management and engagement metrics.
• Manage content for website, email, and social media.

Skills

Demand Generation

Content Marketing

Email Marketing

Lead Generation

Analytical Skills

Communication Skills

Problem-Solving

Education

Bachelor’s Degree

Tools

HubSpot Marketing Hub

Salesforce

ZoomInfo Marketing OS

Job description

Join to apply for the Demand Generation Manager role at Finexio.

This range is provided by Finexio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $145,000.00/yr

Additional compensation types

Stock options

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers’ accounts payable and procurement software.

Our vision is a world in which finance leaders only have to decide “what” to pay—Finexio’s software seamlessly handles the “how” and the “when”.

We are growing revenue over 100% per year and are a leading disruptor in the B2B Payments and Fintech industry. The company has raised over $65m in investment and is backed by investors JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These investors believe in the mission and technology so much that they are also customers and partners.

Summary

As the Demand Generation Manager, you will be a key leader in driving marketing excellence and innovation within our leading FinTech company. Operating at the intersection of strategy and execution, you will oversee Demand Generation operations and drive initiatives to support business growth. This remote position offers a unique opportunity to shape the future of our marketing function, contributing to our mission of transforming the financial industry.

Reporting directly to our VP of Marketing, you will be an innovative and creative problem solver with a strong background in demand generation and content marketing who can effectively execute in a fast-paced, dynamic, and demanding start-up environment. The Demand Generation Manager must have proven skills in identifying opportunities and delivering results in lead generation, content marketing, and email marketing. They must also be adept in both digital and traditional marketing and be highly skilled in verbal and visual communications. The successful candidate is a team player who thrives in a fast-paced, growing company and embraces the challenges of the B2B SaaS marketplace.

Key Responsibilities

• Create and execute marketing campaigns, including email marketing, nurture campaigns, sales sequences, and list management across all channels, including webinars and events.
• Establish a calendar of marketing campaigns targeting defined prospect profiles to increase website, social, and landing page visits, generating a scaling number of MQLs and SALs per month. Report on ROI and effectiveness of each activity.
• Create and distribute monthly newsletters for prospects. Double our prospect newsletter mailing lists with quality prospects matching targeted profiles.
• Refresh and optimize all web conversion points to ensure the shortest path to engagement with Sales for appropriate leads.
• Track and report on targeted list engagement, lead management, lifecycle stage progression, and opportunities generated.
• Develop and schedule ABM marketing campaigns for ABM targets monthly. Ensure all website visitor data is collected, sorted, reported, and acted upon.
• Manage and create content for our website, email, social posts, and advertising, including blogs, social posts, one-pagers, solution brochures, and infographics.
• Execute and project manage the demand generation strategy and execution plan (online and offline). Hands-on execution of all moving parts.
• Stay updated on industry trends to inform content strategies—webinars, whitepapers, blog posts, etc.
• Manage external resources and relationships to achieve marketing objectives.
• Improve and document demand generation processes and systems.
• Ensure compliance with regulatory requirements such as CAN Spam, GDPR.

Minimum Requirements

• Bachelor’s degree or equivalent and relevant demand generation experience.
• Expertise in HubSpot Marketing Hub, with current certifications preferred.
• Strong knowledge of email marketing, copywriting, list management, and workflow automation.
• Knowledge of ZoomInfo Marketing OS and email marketing best practices.
• Ability to set up Salesforce Marketing Campaigns and Reports.
• Fintech or Payments content marketing experience preferred.
• Strong leadership, communication, and interpersonal skills.
• Proven track record of marketing excellence and efficiency.
• Ability to manage multiple priorities and deadlines.
• Strong analytical and problem-solving skills.
• Ability to thrive in a fast-paced environment.
• Sense of ownership and pride in performance and impact.
• Team player with good time-management skills.

Salary Range - $85,000 - $145,000 Base Salary + Equity

Benefits

• Culture: Humble, client-first team focused on collaborative, data-driven success.
• Speed: Fast-moving environment that values new ideas and pushing limits.
• Growth: Rapid expansion into new markets, launching new services, and creating a world-class company.