Demand Generation Manager

Imagine360; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is on the lookout for a Demand Generation Manager to elevate their marketing efforts. This exciting role involves designing impactful multi-channel campaigns that drive lead generation and pipeline growth. The ideal candidate will have a strong background in B2B demand generation, particularly within the healthcare sector, and be adept at leveraging data insights to optimize marketing strategies. With a focus on collaboration and creativity, this position offers the chance to make a significant impact in a dynamic environment. Join a team that values professional development, diversity, and a culture of accountability.

Benefits

Multiple health plan options

Company-paid employee premiums for disability and life insurance

Parental leave policy

20 days PTO to start

10 paid holidays

Tuition reimbursement

401k company contribution

Professional development opportunities

Participation in diversity initiatives

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing.
• Proficiency in marketing automation and CRM platforms.

Responsibilities

• Design and implement multi-channel campaigns to achieve marketing goals.
• Collaborate with Product Marketing to create tailored promotional content.

Skills

Marketing Automation

CRM Platforms

Analytical Skills

Campaign Management

Content Creation

Organizational Skills

Collaboration

Self-Starter

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Job description

Join to apply for the Demand Generation Manager role at Imagine360.

Imagine360 is seeking a Demand Generation Manager to join our team! The Demand Generation Manager will help take our growth to the next level by developing and executing product-level campaigns that drive lead generation and pipeline growth to meet company targets. The ideal candidate will have experience collaborating with sales and product marketing to create and execute multi-channel campaigns and leverage data insights to optimize initiatives. If you are passionate about managing impactful campaigns and optimizing marketing strategies to achieve business goals, this opportunity is for you.

Position Location: 100% remote

Responsibilities include but are not limited to:

1. Campaign Execution: Design and implement both short-term and long-term multi-channel campaigns (email, webinars, PPC, social, web content) to achieve target MQL, SQL, pipeline, and bookings goals.
2. Collaborative Content Strategy: Partner with our Product Marketing team to understand the value propositions of products, the assets available to promote in campaigns, and the target segments and personas. Leverage input on target segments and personas to guide the creation of promotional content (emails, ad copy, landing pages) tailored to the target audience. Ensure consistent messages across all channels.
3. Campaign Management & Optimization: Set clear campaign goals and metrics, and continuously monitor results to refine initiatives. Collaborate with Marketing and Sales Ops to implement and optimize lead qualification, scoring, and routing methodologies.
4. Sales Partnership: Partner with Inside Sales team for ongoing communication and closed-loop feedback on leads and programs for continuous improvement.
5. Additional Tasks: Perform other marketing tasks as needed in support of demand generation initiatives.

Required Experience/Education:

• Bachelor's degree in Marketing or related field
• 5+ years of experience in B2B demand generation, growth marketing, or similar roles within healthcare

Skills and Abilities:

• Proficiency in marketing automation and CRM platforms (Salesforce, HubSpot)
• Analytical mindset with the ability to optimize campaigns based on data and key performance metrics
• Ability to write/edit persuasively, clearly, and succinctly
• Strong organizational skills to manage multiple projects with high-quality, timely execution
• Collaborative orientation with the ability to effectively partner and motivate across functions and stakeholders
• Proven track record of contributing positively to team culture, working collaboratively, and being accountable
• Self-starter, able to thrive in a fast-paced, start-up environment

What Can Imagine360 Offer You?

• Multiple health plan options
• Company-paid employee premiums for disability and life insurance
• Parental leave policy
• 20 days PTO to start / 10 paid holidays
• Tuition reimbursement
• 401k company contribution
• Professional development and continuous learning opportunities
• Participation in diversity and inclusion initiatives

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Imagine360 is a health plan solutions company with over 50 years of healthcare expertise, helping thousands of employers save on healthcare costs with customized, member-focused solutions.

We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.