Demand Generation Manager

Mesa Laboratories, Inc.; California, San Diego (MO, CA); Remote; USD 95,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Demand Generation Manager to lead integrated marketing campaigns across diverse regions. This role involves designing and optimizing strategies to enhance market awareness and generate qualified leads. Collaborating with cross-functional teams, you will craft personalized marketing journeys and utilize data-driven insights to drive success. The ideal candidate will have a robust background in B2B marketing, a passion for the life sciences, and a proven track record of delivering impactful demand generation programs. If you thrive in a dynamic environment and are eager to make a difference, this position is for you.

Benefits

Flexible Time Off Policy

401(k) Plan with Company Match

Tiered Medical, Dental, and Vision Insurance

Company Paid Life Insurance

Paid Sick Leave

Annual Bonus Opportunity

Annual Equity Award

Employee Wellness Resources

Paid Company Holidays

Qualifications

• 5+ years of experience in B2B demand generation strategies.
• Proven ability to develop marketing programs leading to significant revenue.

Responsibilities

• Oversee integrated B2B marketing campaigns across multiple regions.
• Develop campaign content and optimize growth initiatives.

Skills

B2B Marketing

Demand Generation

Account-Based Marketing

Data-Driven Marketing

Project Management

Education

Bachelor's Degree

Tools

Salesforce

HubSpot

Google Ads

DemandBase

LinkedIn

Job description

Description

Are you looking for an opportunity to make a difference? At Mesa Labs we're passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world.

At Mesa Labs we offer competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position.

Base Compensation Range: $95,000 - $120,000

*In addition, you qualify for:

* Annual bonus opportunity of 10% based on company performance

* Annual equity award of $10,000

Outstanding Benefits and Perks We are proud to offer a variety of benefits that meet the diverse needs of our employees:

* Eligible for benefits the first day of the month after you start

* Tiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts

* Company paid short term and long-term disability (unless covered by a state disability plan)

* Company paid life insurance and AD&D

* Flexible Time Off Policy

* Paid sick leave of 48 hours per calendar year

* Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws

* 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1

* Employee Wellness and Financial Assistance Resources through Cigna and NY Life

* Nine (9) paid company holidays per year

Agena Bioscience empowers research laboratories worldwide to deliver scalable targeted genomic data. Our open, advanced platform, the MassARRAY System, provides researchers with insights through a highly multiplexed solution in the areas of mutation profiling, liquid biopsy, pharmacogenetics, and more.

Job Summary

Reporting to Mesa's Associate Director of Demand Generation, you will be an embedded team leader within Mesa's clinical genomics division, Agena Bioscience ("Agena"), and will oversee integrated B2B marketing campaigns across North America, Europe, Middle East, and Africa (EMEA), Asia Pacific (APAC), and Australia and New Zealand (AUS/NZ) regions. Your central focus will be designing, executing, reporting, and optimizing growth initiatives to increase market awareness, generate demand, accelerate the pipeline, and generate qualified opportunities for Salespeople. In addition to acquisition tactics, strategic efforts will include supporting customer retention, cross-sell, and upsell. At your core, you're passionate about crafting complex, personalized account-based journeys, evaluating intent signals across different channels and mediums, working nimbly to launch campaigns, and optimizing tactics with a data-driven methodology.

Alongside a Content Strategist and Creative Designer, you'll partner with Agena's Sr. Director of Marketing and Product Owners to develop campaign content, including pay-per-click (PPC) ads, email journeys, thought leadership articles, landing pages, case studies and whitepapers, social media posts, and display ads.

Duties/Responsibilities

• Strategizes, deploys, and optimizes B2B integrated campaigns mapped to specific buying stages across multiple products and applications to drive marketing-qualified leads (MQLs) and marketing-qualified accounts (MQAs)


• Employs account-based marketing (ABM) tactics to attract, nurture, and convert high value customer (HVC) accounts


• Builds cross-channel strategies that include organic and paid social media, Google Ads (Search and Display), SEO, email automation, print, direct mail, public relations, tradeshows, and webinars


• Applies an experimentation mindset to marketing campaigns to drive, test, learn, and optimize


• Strategizes campaign calendar and delegation of campaign planning with internal stakeholders, including the Product Owners, Content Strategist, and Creative Designer


• Partners with Agena's Product Owners to develop target audiences, segmentation, and campaign tactics to support go-to-market goals


• Guides efforts to create standardized marketing reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company


• Supports global Sales teams with data-driven insights, visibility into campaigns and their performance, and Salesforce CRM training


• Owns the digital marketing budget and ROI of campaigns, tying metrics to business results and revenue growth


• Provides direction to internal partners and external vendors on effective digital marketing strategies for the molecular diagnostics industry

Experience/Education

Bachelor's Degree is required or an equivalent level of work experience in B2B demand generation strategies with life sciences, biotechnology, healthcare, or technology products.

Knowledge and Skillsets Required

• BA/BS degree or equivalent


• 5+ years of marketing experience - developing demand generation programs proven to lead to significant pipeline and closed revenue


• Data-driven marketer with experience in developing strategy, processes, and tactics with Product, Sales, and Customer Support


• Experience with full MarTech stack, including Salesforce (or other CRM), DemandBase (or other ABM tool), Hubspot (or other email marketing tool), webinar platforms, LinkedIn/Twitter, Google Ads, display advertising, SEM/SEO, and other marketing automation tools


• Seasoned in program and project management


• Able to adapt communication effectively to accommodate different audiences


• Proven ability to build relationships with sales, operations, and product marketing


• Confidence in presenting pipeline numbers in regular key stakeholder meetings


• Proven ability to excel in a dynamic, fast paced environment


• Self-motivated, innovative, collaborative, creative, and analytical


• Ability to lead projects with unclear scope; able to define the goal and subsequently provide clarity, training, and constructive input to team members where needed


• Acts as coach to other team members


• Demonstrates courage and willingness to make sound decisions in a timely manner


• Places difficult issues on table in open and constructive manner


• Participates in developing and implementing solutions

Physical Demands

Typical office work environment setting, sitting for extended periods of time while working on a computer

Environmental Conditions

The Demand Generation Manager is a home office-based position, requiring the ability to travel to office locations as needed. The ideal location is in San Diego, California.

Mesa Labs is an Equal Employment Opportunity Employer.

Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age, race, sex, color, religion, creed, national origin or ancestry, disability, military status, sexual orientation, or any other status protected by applicable state or local law. Please note that Mesa Labs conducts criminal background checks upon offer acceptance.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.