Demand Generation Manager

-; San Jose (CA); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative company is seeking a Demand Generation Manager to spearhead digital marketing efforts that drive growth and engagement. In this pivotal role, you will develop and execute strategic campaigns across various digital channels, manage website optimization, and create compelling content that resonates with the target audience. Collaborating with cross-functional teams, you will leverage cutting-edge marketing technologies to ensure alignment and effectiveness in all initiatives. This is a fantastic opportunity to join a forward-thinking organization at the forefront of the multi-cloud networking industry, offering generous benefits and a flexible work environment.

Benefits

Generous Healthcare Benefits

Flexible Time Off

Remote Friendly Work Environment

Qualifications

• 5+ years of experience in B2B digital marketing with successful campaigns.
• Excellent writing and communication skills for engaging content creation.

Responsibilities

• Develop and execute digital marketing campaigns to generate leads.
• Manage and optimize the website for user experience and SEO.

Skills

B2B digital marketing

Content creation

Project management

Google Analytics

Social media marketing

Email marketing

SEO optimization

Lead generation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google AdWords

Zoominfo

Salesforce

WordPress

Hubspot

Job description

Alkira is a fast-growing cloud networking company that is transforming the way enterprise networks are deployed and managed. We are looking for a Demand Generation Manager to join our team and help us drive the growth of our business through strategic digital marketing campaigns.

Responsibilities:

• Develop and execute digital marketing campaigns to generate leads, increase brand awareness, and drive customer engagement
• Manage and optimize our website, ensuring that it is user-friendly, accessible, and optimized for search engines
• Create compelling content for our digital channels including website, social media, and email marketing campaigns that resonates with our target audience and drives engagement
• Develop and manage social media campaigns across multiple channels, including Twitter, LinkedIn and YouTube
• Manage email, Linkedin and Google Ads campaigns
• Monitor and report on key digital marketing metrics, including website traffic, conversion rates, click-through rates, and social media engagement
• Leverage and manage intent tools like Zoominfo to curate targeted lists for marketing campaigns and BDR outreach
• Collaborate with other marketing, sales and product team members to ensure alignment across all Alkira marketing channels and campaigns
• Implement the latest digital marketing technologies and best practices for innovative campaigns

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in B2B digital marketing, with a track record of developing and executing successful campaigns
• Experience with Google Analytics, Google AdWords, and reporting on digital advertising and organic digital metrics
• Proficiency in Zoominfo, Salesforce a plus
• Proficiency in WordPress, and Hubspot and content management systems
• Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Experience in B2B marketing and networking companies

Nice to have:

• Hubspot certification
• Google Analytics certification

About Alkira

Alkira was founded in 2018 by Amir and Atif Khan, the visionary computer networking team that created the multi-billion-dollar SD-WAN market with the founding of Viptela. Now, we have reinvented networking for the AI era by delivering the first global unified network infrastructure on-demand with hybrid and multi-cloud connectivity, integrated network and security services, end-to-end visibility, controls and governance, all delivered as-a-service.

Click here to know more about how Alkira, Inc is reinventing networking! Also, check out other career opportunities at our careers site.

What we offer:

• Based on California pay transparency law the salary range for this position is $90,000 -$150,000 USD. Your actual base salary and level will be determined on a case by case basis and may vary based on the following considerations: job-related knowledge, skills, experience, education and location. Base salary is just one part of your total rewards package at Alkira.
• This is a great opportunity to be part of the multi-cloud networking industry
• Generous Healthcare Benefits package of medical, dental, and vision for employees and their dependents.
• Flexible Time Off to encourage work/ life balance of employees, including vacation, sick days and parental leave
• Remote Friendly - Employees work 100% Remote or Hybrid