Demand Generation Manager

Henry Schein; Seattle (WA); Remote; USD 95,000 - 167,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager, where you'll spearhead innovative marketing campaigns for cutting-edge SaaS solutions. This remote role offers the opportunity to collaborate with diverse teams, driving lead generation through a mix of traditional and digital marketing strategies. You'll leverage your extensive experience in email marketing, SEO, and PPC to craft compelling campaigns that resonate with customers. With a competitive salary and a robust benefits package, this position is perfect for those looking to make a significant impact in the healthcare technology industry while enjoying a supportive and inclusive work environment.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401K Plan with Company Match

Paid Time Off (PTO)

Paid Parental Leave

Short Term Disability

Health Savings Accounts

Education Benefits

Volunteer Opportunities

Qualifications

• 8+ years in marketing with a focus on cross-channel campaigns.
• Strong ability to communicate campaign plans effectively.
• Experience in evaluating marketing performance.

Responsibilities

• Execute multi-channel marketing campaigns to meet KPIs.
• Monitor and report on campaign performance regularly.
• Work with cross-functional teams to achieve goals.

Skills

Email Marketing

SEO

PPC

Print Advertising

Trade Show Marketing

Campaign Planning

Communication Skills

Project Management

Negotiation Skills

Education

Bachelor's Degree in Marketing

Master's Degree (Preferred)

Tools

Marketing Automation Tools

Job description

***This position is Remote***

Job Summary

This position is responsible for marketing select Henry Schein One SaaS solutions. The role will involve planning, building, launching, and evaluating the performance of multi-channel marketing campaigns designed to drive marketing-qualified leads that develop into sales-qualified leads and eventually sales and revenue. The role will require strong communication and alignment with the General Managers, Sales leaders, Product Managers, and Product Marketing Managers across multiple Henry Schein One solutions.

What you will do

• Execute multi-channel marketing campaigns designed to achieve marketing key performance indicator goals (KPIs)


• Leverage channels spanning traditional and digital marketing realms including email, retargeting, SEO, PPC, social media, direct mail, print advertising, webinars, trade shows, and other mediums designed to drive lead generation


• Work in cross-functional teams with Product Marketing and Product Marketing Manager team members to achieve collective goals


• Build campaigns with a range of value propositions spanning from demos to discounts and gated collateral


• Maintain excellent communication around past, present, and future marketing initiatives with key stakeholders including GMs and Sales leaders


• Closely monitor campaign performance and rapidly pivot strategy as dictated by KPI figures


• Regularly report on campaign performance to key stakeholders


• Test new marketing tactics and expand successful ones to new solutions, as applicable


• Translate Sales and Product data and feedback into viable marketing campaigns


• Build and maintain a strong awareness of how select solutions cater to customer pain points


• Propose paid marketing initiatives, manage cost, and evaluate return


• Participate in special projects and perform other duties as requested

Qualifications

Must have:

• Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience


• Typically a Bachelor's Degree or global equivalent in related discipline


• Experience with email marketing, search (SEO + PPC), print advertising, trade show marketing, and marketing automation tools


• Proven experience and success in formulating and launching effective cross-channel marketing campaigns


• Strong and documented ability to articulate campaign plans to marketing and sales leaders


• Flexible approach to time prioritization with the ability to rapidly modify focus


• Ability to effectively communicate campaign performance to stakeholders


• History of testing new marketing tactics and expanding the reach of successful ones


• Excellent understanding of industry practices


• Strong proficiency with tools, systems, and procedures


• Excellent planning/organizational skills and techniques


• Excellent independent decision making, analysis and problem solving skills


• Outstanding verbal and written communication skills


• Excellent presentation and public speaking skills


• Excellent interpersonal skills


• Excellent conflict resolution skills and ability to deliver difficult messages


• Ability to build partnerships at all levels within the company


• Good negotiating skills


• Resolve complex issues in effective ways


• Project management, consultative skills and ability to manage a budget


• Specialist in multiple technical and/or business skills


• Ability to cultivate and develop lasting internal and external customer relations

Nice to have:

• Dental or healthcare marketing experience (Desired)


• Expert in multiple technical and/or business skills - especially email marketing, Search Engine Optimization (SEO), Account Based Marketing (ABM), or Social Media Advertising (Desired)


• Master's degree or global equivalent preferred.


• May hold two or more industry certifications.

The posted range for this position is $95,040-$166,320 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 12.5% bonus not reflected in the posted range.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.


• A career in the healthcare technology industry, with the ability to grow and realize your full potential.


• Competitive compensation.


• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company's products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.

One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here: 2022 Best Companies To Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico, or other US Territories at this time.