Demand Generation Manager

Lumos; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Join a fast-growing startup revolutionizing app and access management. As a Demand Generation Lead, you'll drive qualified pipeline growth through innovative, data-driven campaigns. Collaborate closely with Sales to optimize lead quality and performance metrics, ensuring your strategies align with company goals. This is an exciting opportunity to influence the trajectory of a pioneering firm backed by renowned investors. With a remote work culture and generous benefits, you can thrive in a dynamic environment where your contributions matter.

Benefits

Remote work culture

Medical, Vision, & Dental coverage

Company bonding trips

Optimal WFH setup

Unlimited PTO

16 weeks maternity/paternity leave

Wellness stipend

Qualifications

• 5+ years in demand generation within SaaS.
• Proven track record in B2B brand scaling.
• Data-driven mindset with KPI tracking.

Responsibilities

• Design and optimize multi-channel demand generation campaigns.
• Collaborate with Sales to align on lead quality.
• Track performance metrics and refine campaigns.

Skills

Demand Generation

Data Analysis

Campaign Optimization

B2B Marketing

SaaS Marketing

Job description

Imagine having an enterprise-grade AppStore at work — one that ensures you can easily search, request, and gain access to any app you need, precisely when you need it. No more long waiting times with outstanding IT requests. Lumos is solving the app and access management challenges for organizations of all sizes through a unified platform. Our fast-growing startup is pioneering the way to untangle the complex web of app and access management by building the critical infrastructure that defines relationships between app, identities, and data.

Why Lumos?

• Jump on a Rocketship: Since launching out of stealth mode just over 2 years ago, our team has grown from 20 to ~100 people and our customer base has 10x’ed with companies like GitHub, MongoDB, and Major League Baseball!
• Build with Renowned Investor Backing: Andreessen Horowitz (a16z) has supported us since the beginning, and we've raised over $65m from Scale, Neo, Greg Brockman (President at OpenAI), Phil Venables (CISO at Google), and others.
• Thrive in a Unique Culture: You’ll join an early-stage company where you have actual influence on the company's trajectory. We deeply care about our people and the philosophy we live by — check out our values here.

About the Role:

The Demand Generation Lead will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.

• Own a pipeline-centric campaign strategy: Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
• Collaborate closely with Sales to align on generated leads and opportunities: Build a feedback loop to gain feedback on lead quality, track marketing-sourced opportunity progression, and closed-won attribution to determine which campaigns are actually performing.
• Optimize Campaign Performance Through Data & Insights: Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
• Build and scale ABM and Nurture Motions: Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.

What We’re Looking For

• 5+ years of experience in a demand generation role within the SaaS space
• Proven track record of building and scaling early-stage B2B brands
• Experience launching and optimizing demand programs across a variety of channels - earned (PR), owned (blog/social), and paid (ads).
• A data-driven, highly analytical mindset with the ability to track, measure, and optimize demand campaigns based on clear KPIs like SQLs, pipeline value, and CAC
• You’re energized by ambiguity, love building the plane while flying it, and thrive in environments where systems are still being scaled.

We also care about whether you would be a good fit for Lumos based on the values and characteristics that define how we achieve outcomes, not just your resume. Thank you for considering Lumos, we hope to hear from you!

$140,000 - $210,000. Note that this range is a good faith estimate of likely pay for this role; upon hire, the pay may differ due to skill and/or level of experience.

Benefits and Perks:

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully covered by Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy

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Application Process:

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