Demand Generation Manager

iTradeNetwork, Inc.; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Flex PTO

Parental leave

401(k) matching

Tuition reimbursement

Teladoc and well-being benefits

Job summary

iTradeNetwork, Inc. is seeking a seasoned Demand Generation Manager to build and scale programs that create market demand, drive inbound pipeline, and grow brand awareness across target segments.

This role is highly strategic and cross-functional, partnering with sales to convert marketing-sourced leads into pipeline. The candidate should blend strategy and execution, leveraging data, automation, and intent signals to design programs that convert.

Qualifications

• Bachelor’s Degree and 8+ years of B2B demand generation experience.
• Proven track record building full-funnel demand generation programs.
• Strong grasp of buyer journeys, account planning, and intent signals.
• Experience partnering with SDR/BDR teams on lead handoff and follow-up.
• Platform integration experience with Marketo, Zoom, and Salesforce.
• Data-driven mindset with ability to analyze campaign performance.
• Proven ability to collaborate and influence cross-functional teams.

Responsibilities

• Lead and scale demand generation programs that deliver qualified pipelines and support revenue targets.
• Build and execute full-funnel demand generation programs (brand awareness through nurture) with Marketing and Sales.
• Partner with Sales to ensure marketing-sourced leads are qualified and handed off effectively.
• Collaborate with Sales, Product Marketing, and Content Marketing to align messaging and campaigns with revenue goals.
• Design integrated, multi-channel campaigns (ABM, digital, events) across the funnel.
• Use predictive signals, account planning, and funnel analytics to prioritize programs.

Skills

B2B demand generation

Data-driven mindset

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

Zoom

LeanData

Job description

About iTradeNetwork

At iTradeNetwork, we provide advanced supply chain software and insights tailored to the food & beverage industry. Our mission is clear and ambitious: To feed the world. From the start, we’ve been dedicated to tackling the most pressing challenges within food and beverage supply chains, delivering innovative solutions and expert support that make a measurable impact.

Our cutting-edge technology helps businesses streamline complex procurement and fulfillment processes, minimize food waste, optimize inventory, manage compliance risk, and scale profitably. We’re proud to serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers.

Today, we’re building an AI‑first company — meaning AI isn’t a feature we bolt on, it’s the foundation for how we design products, make decisions, and ship software. Cerena is proof of that in action: powered by the most connected supply chain network in food and beverage, iTradeNetwork’s Solution Suite replaces error‑prone manual workflows with faster, smarter tools — driving real results for our customers, and ultimately, for the consumers who depend on them.

iTradeNetwork’s Leadership Principles

iTradeNetwork’s purpose is to feed the world — and everything we do is guided by the principles below. Every team member is expected to embody and champion these principles across the organization.

Bias for Action

We value speed and avoid analysis paralysis. We develop conviction, make informed decisions quickly, and take calculated risks to maintain momentum — knowing that swift progress is essential for innovation and growth.

Customer Obsession

We work relentlessly to delight our customers. We work backward from their needs to solve pain points and create solutions that surprise and earn their loyalty. We obsess over customers, not competitors.

Data & Metrics Driven

We operate with facts, not opinions. We dive deep into data and use metrics to measure progress, ground every decision in rigorous analysis, and push for clarity and measurable outcomes.

Raise the Bar

We continuously push for improvement — in ourselves, our teams, and the company. We hire and develop exceptional talent, setting ever‑higher standards that elevate performance and drive excellence.

Operational Excellence Through Process

We build lasting processes that optimize for efficiency. By developing, testing, and documenting each process, we create consistency and scale through automation, enabling continuous improvement across the business.

Ownership Mindset

We take responsibility for our work and aim for long‑term success. We use resources wisely, stay accountable, and roll up our sleeves to get things done — no task is beneath us.

Earn Trust

We build trust through integrity, transparency, and mutual respect. We communicate openly, own our mistakes, listen actively, and remain open to feedback as an opportunity for growth.

JOB SUMMARY

We are seeking an experienced, revenue‑driven Demand Generation Manager to build and scale programs that create market demand, drive inbound pipeline, and grow brand awareness across our target segments. This is a highly strategic and cross‑functional role. The Demand Generation Manager will own the programs and channels that build awareness and create demand before buyers are in‑market, while partnering closely with sales to ensure marketing‑sourced leads convert to pipeline.

The ideal candidate is both a strategist and an operator. They are someone who understands the mechanics of modern B2B demand generation, can partner effectively across go‑to‑market functions, and is skilled at using data, automation, and intent signals to design programs that convert. This person must also have a deep understanding of industry marketing, be comfortable engaging with customers and internal stakeholders, and thrive in a collaborative, growth‑oriented environment.

Key Responsibilities:

• Lead and scale demand generation programs that deliver qualified pipelines, accelerate deals, and directly support revenue targets.
• Build and execute demand generation programs across the full funnel, from early‑stage brand awareness and market education through mid‑funnel nurture and conversion, coordinating with content, product marketing, and sales to bring programs to market.
• Partner with the Sales team to ensure marketing‑sourced leads are properly qualified, handed off, and followed up on, creating a tight feedback loop between demand creation and sales execution.
• Collaborate tightly with sales leadership, product marketing, and content marketing to align messaging, campaigns, and offers with buyer needs and revenue goals.
• Design and execute integrated, multi‑channel campaigns, including brand awareness, content‑driven, ABM, digital, and event‑based initiatives, that move buyers from unaware to engaged across the full funnel.
• Leverage predictive buyer intent signals, account planning frameworks, and funnel analytics to prioritize programs and maximize conversion.
• Must have experience guiding execution, optimization, and performance measurement across campaigns and programs.
• Establish campaign KPIs, reporting frameworks, and performance dashboards with a focus on MQL volume, inbound pipeline contribution, brand reach, and program ROI.
• Champion a data‑driven culture of experimentation and continuous optimization through A/B testing, segmentation, and ROI analysis.
• Engage directly with customers and industry stakeholders to inform go‑to‑market strategy and strengthen messaging resonance.

What you’ll need:

• Bachelor’s Degree and 8+ years of B2B demand generation experience, ideally in SaaS or enterprise software.
• Proven track record building full‑funnel demand generation programs, from early‑stage awareness through pipeline conversion.
• Strong grasp of buyer journeys, account planning, and intent signals to prioritize where and how to invest.
• Experience partnering with SDR/BDR teams on lead handoff and follow‑up to keep marketing and sales tightly aligned.
• Platform Integration: Experience syncing Marketo with Zoom and Salesforce, including campaign creation and status syncing
• Data‑driven mindset with the ability to analyze campaign performance and make recommendations.
• Proven ability to collaborate and influence cross‑functional teams in a fast‑paced environment.

Nice to have:

• Marketo Proficiency : 2+ years hands‑on experience with program management, smart campaigns, email execution, and lead lifecycle workflows
• Smart Campaigns & Automation : Configure smart lists, batch and trigger campaigns, and lead lifecycle programs; set up flow steps for data appending and program status changes
• Familiarity with demand generation tools such as ZoomInfo and LeanData is a plus.

Why you will love working here:

• Competitive salary packages
• Comprehensive medical, dental, vision, and life insurance benefits for you and your family
• Flex PTO for exempt employees and competitive PTO for non‑exempt
• Paid parental leave for eligible employees
• 401(k) matching
• Tuition reimbursement on approved programs
• Great health & well‑being benefits including Teladoc for general medical and mental health care

Benefits are only applicable to full‑time employees, those who work 30 hours or more weekly.

All iTradeNetwork positions are hybrid unless listed otherwise; candidates must be located in the hub(s) listed.

Additional Requirements:

• Must be able to demonstrate lawful ability to work in the United States

iTradeNetwork, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran by applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO/AA/M/F/Vet/Disability