Demand Generation Manager

Ladders; United States; À distance; USD 127 000 - 182 000; Plein temps

Avantages offerts par ce poste

Health plans

Time off plans

Parental leave options

Retirement options

Education reimbursement

In-office perks, and more!

Résumé du poste

Ladders is seeking a Demand Generation Manager to lead multi-channel demand generation initiatives that build pipeline and accelerate revenue in a B2B technology environment. The role collaborates closely with Product Marketing, Sales Development, content, and analytics teams to shape programs engaging executive and technical buyers.

We’re looking for a data-driven marketer who can optimize campaigns, strengthen nurture motions, and turn performance insights into measurable growth, with remote

Qualifications

• 8+ years of demand generation marketing experience.
• Foundational understanding of AI/ML in marketing.
• Knowledge of B2B tech sales cycles and buyer journeys.
• Experience marketing to C-level executives and technical practitioners.
• Ability to evaluate campaign performance metrics to inform strategy.

Responsabilités

• Develop and optimize multi-channel campaigns to generate and accelerate pipeline.
• Design lead nurturing programs in collaboration with Product Marketing and Sales Development teams.
• Partner with content teams to create resources that support demand generation efforts.
• Monitor campaign success metrics and recommend tactics for optimization.
• Collaborate with analytics teams to build dashboards tracking KPI success.

Connaissances

Demand generation strategies

Paid acquisition

Email marketing

AI/ML in marketing

B2B tech buyer journeys

Executive & technical buyer outreach

Campaign performance analysis

Outils

Analytics dashboards

Description du poste

For our client, we are seeking a Demand Generation Manager to join the team of a leader in the Information Technology space.

This role will own multi-channel demand generation efforts that build pipeline and accelerate revenue in a B2B technology environment. You will partner closely with Product Marketing, Sales Development, content, and analytics teams to shape programs that engage both executive and technical buyers. The position calls for a data-driven marketer who can optimize campaigns, strengthen nurture motions, and turn performance insights into measurable growth.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $127,400 – $182,000 annually

Responsibilities

• Develop and optimize multi-channel campaigns to generate and accelerate pipeline.
• Design lead nurturing programs in collaboration with Product Marketing and Sales Development teams.
• Partner with content teams to create resources that support demand generation efforts.
• Monitor campaign success metrics and recommend tactics for optimization.
• Collaborate with analytics teams to build dashboards tracking KPI success.

Qualifications

• 8+ years of experience in demand generation marketing strategies, including paid acquisition and email marketing.
• Foundational understanding of AI/ML technologies and their application in marketing.
• Knowledge of B2B tech sales cycles and buyer journeys.
• Experience marketing to C-level executives and technical practitioners in enterprise accounts.
• Proficiency in evaluating campaign performance metrics to inform strategy.

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.