Director of Demand Generation

SmartRecruiters, Inc.; Miami (FL); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Paid time off

Parental leave

Job summary

DEMAND.com is a customer-centric organization driving B2B marketing excellence. Collaborate with sales and agency teams to design, develop, and optimize programs aligned with go-to-market strategies, and help clients achieve measurable growth through our full-funnel solutions.

Your impact includes developing demand marketing strategies for global brands and delivering high-performing campaigns with real-time optimization while supporting clients to hit revenue targets using DEMAND.com products

Qualifications

• 5+ years of hands-on experience in digital performance marketing.
• Exceptional proficiency in writing and editing.
• Demonstrated ability to present directly to clients and manage relationships.
• Agency experience or collaboration with agencies is a plus.

Responsibilities

• Develop and implement demand marketing and growth strategies for leading global B2B brands.
• Devise high-performing demand-generation and performance marketing solutions.
• Establish and monitor key metrics to optimize campaigns in real time.
• Support clients in reaching demand generation and performance marketing objectives to accelerate pipeline growth.

Skills

Digital performance marketing

Writing & editing

Storytelling

Education

Bachelor's degree or higher

Job description

DEMAND.com is a customer-centric organization revolutionizing the B2B tech industry. Formerly known as DemandFactor, we continue our mission to deliver measurable growth through a model that prioritizes lead quality and customer satisfaction.

The DEMAND.com Advantage: 100% In-House Delivery

What sets us apart is our commitment to transparency and quality. We deliver 100% of our business in-house, avoiding the risks associated with third-party aggregators. Powered by our triple-verified, first-party proprietary database of over 220 million B2B decision-makers, we provide 99% accuracy in our data delivery. DEMAND.com is uniquely positioned to help businesses achieve success through flexible, scalable, and full-funnel solutions.

In the rapidly evolving B2B landscape, we leverage years of experience, modern audience activation tools, and deep expertise to support leading organizations in challenging markets. Our clients rely on us to build brand awareness, accelerate engagement, and generate high-quality leads that fuel sustainable ROI.

Our Core Strategic Services:

• Account-Based Marketing (ABM): Precision-targeted outreach for high-value accounts.
• Demand Generation: Custom programs built to fill every stage of your pipeline.
• Lead Nurturing: Strategic engagement sequences to move prospects through the funnel.
• Performance Marketing: Data-driven campaigns focused on measurable outcomes.
• First-Party Buyer Intent Data: Leveraging proprietary insights to identify active buyers.
• Channel and Partner Activation: Specialized programs to scale partner network performance.
• Agency Solutions: High-performance demand generation tailored for marketing agencies.

In short, "We help B2B companies find their Next Customer."

Job Description

Collaborate with our sales and agency teams to provide strategic support, and advisory services to clients. Assist in designing, developing, and optimizing programs that align with their go-to-market strategy.

Your Impact:

• Develop and implement demand marketing and growth strategies for leading global B2B brands
• Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions.
• Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns.
• Support clients in reaching their demand generation and performance marketing objectives. Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.

Qualifications

We\'re Looking For:

• A background in B2B demand/marketing, with a proven track record in planning and executing diverse campaigns.
• A balanced approach to creativity and analytics, grounded in a data-driven mindset.
• Proven capability to craft and narrate a company\'s story in a creative manner that captivates both existing and prospective clients.
• Openness to explore and experiment with innovative strategies to drive success.
• Capability to work seamlessly with executive-level stakeholders, navigate technical discussions, and maintain meticulous attention to detail.
• A thriving spirit in a fast-paced environment, coupled with a "can-do" attitude.

Requirements:

• 5+ years of hands-on experience in digital performance marketing.
• Strong educational background supporting your professional expertise.
• Exceptional proficiency in writing and editing.
• Impeccable communication skills to articulate demand marketing technologies.
• Profound understanding of B2B demand, data, and martech stack.
• Demonstrated success in conducting engaging and impactful presentations directly with clients.
• Agency experience or demonstrated collaboration with agencies is a plus.

Additional Information

• 401(k)
• Paid time off
• Parental leave

Remote work note: Where applicable, remote work must be conducted from your home office located in a jurisdiction in which DEMAND.com has the legal right to operate.

Our Commitment to EEO and Diversity, Equity, and Inclusion (DEI): DEMAND.com is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws, including laws providing equal employment opportunities, and all other employment laws and regulations.

Ready to shape the future with us? This posting does not include an application CTA, as instructed for refinement.

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