Demand Generation Manager

OTR Solutions, LLC; Roswell (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with Company Matching

Generous PTO

Job summary

OTR Solutions is seeking a data-driven Demand Generation Manager in Roswell, GA to lead integrated campaigns across paid media, email, website, and content. You will translate business goals into measurable growth programs and own metrics from lead quality to pipeline and revenue.

Reporting to the Director of Demand Generation, you’ll guide the team, set priorities, and optimize performance while staying hands-on in campaign development when needed.

Qualifications

• 3+ years of experience in B2B demand generation or related field.
• Experience owning multi-channel programs from strategy through execution and analysis.
• Strong understanding of funnel performance, paid media, and budget management.
• Hands-on experience with marketing automation, CRM, analytics, and campaign management technologies.
• Strong analytical mindset and ability to translate data into actionable recommendations.
• Excellent project management and communication skills.

Responsibilities

• Own demand generation strategy and campaign planning across products and audiences.
• Lead planning, development, launch, and optimization of integrated campaigns across channels.
• Provide strategic direction and support to team members, setting priorities and testing plans.
• Own funnel performance metrics and identify opportunities for optimization.
• Manage paid media and campaign budgets, adjusting as needed.
• Develop audience lifecycle, nurture, and testing strategies to improve engagement.
• Collaborate with Sales and cross-functional teams to improve lead quality and funnel performance.
• Translate campaign strategy into effective messaging, creative direction, and conversion experiences.
• Remain hands-on with CRM, marketing automation, analytics, and AI-enabled tools.

Skills

B2B demand generation

Growth marketing

Marketing automation

Campaign management

Analytics mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Salesforce Marketing Cloud

Marketing automation platforms

Analytics platforms

Job description

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization.

_ OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016! _

OTR Solutions is looking for a data-driven, hands‑on Demand Generation Manager to lead integrated marketing programs that generate qualified demand, accelerate pipeline, and contribute to revenue growth.

Reporting to the Director of Demand Generation, this role will own demand generation strategy across paid media, email, website, content, partnerships, and other acquisition channels. You’ll work closely with members of the Demand Generation team and cross‑functional partners across Sales, Product, Technology, and Marketing to translate business goals into measurable growth programs.

This is a hands‑on leadership role for a marketer who is equally comfortable setting strategy, guiding campaign execution, digging into performance data, testing new ideas, and stepping into campaign development when needed. You’ll set the direction and priorities for demand generation initiatives while helping ensure campaigns are executed effectively and continuously optimized based on performance.

Responsibilities:

• Own demand generation strategy and campaign planning across products, audiences, and growth initiatives, translating revenue and pipeline goals into actionable marketing strategies.
• Lead the planning, development, launch, and optimization of integrated campaigns across paid media, email, website, content, partnerships, and emerging channels.
• Provide strategic direction and support to Demand Generation team members executing campaigns, establishing clear priorities, requirements, testing plans, and measures of success.
• Own performance across the funnel, using lead quality, conversion, acquisition cost, pipeline, and revenue data to identify opportunities and recommend optimizations.
• Manage paid media and campaign budgets, evaluating channel efficiency and adjusting investment based on performance and growth opportunities.
• Develop audience, lifecycle, nurture, and testing strategies that improve engagement and conversion, applying learnings across future campaigns.
• Partner closely with Sales and other cross‑functional teams to improve lead quality, funnel performance, and the overall prospect experience.
• Translate campaign strategy and audience insights into effective messaging, creative direction, and conversion experiences.
• Remain hands‑on with CRM, marketing automation, analytics, campaign platforms, and AI‑enabled tools to support complex initiatives, troubleshoot issues, analyze performance, and improve execution.

What we look for:

• College degree in Marketing, Business, Communications, or a related field preferred.
• 3+ years of experience in B2B demand generation, growth marketing, performance marketing, digital marketing, or a related field.
• Demonstrated experience owning multi‑channel marketing programs from strategy and planning through execution, optimization, and performance analysis.
• Strong understanding of B2B demand generation, funnel performance, paid media, campaign measurement, and budget management.
• Hands‑on experience with marketing automation, CRM, analytics, and campaign management technologies. Experience with Salesforce and Salesforce Marketing Cloud or similar platforms is a plus.
• Strong analytical and testing mindset with the ability to interpret campaign and pipeline data, identify trends, and turn insights into actionable recommendations.
• Strong project management and communication skills with the ability to establish priorities, guide contributors, and collaborate effectively across teams.
• High level of initiative, accountability, curiosity, and problem‑solving ability, with the flexibility to move between strategic leadership and hands‑on campaign work.

What Success Looks Like

You’ll succeed in this role by developing a strong understanding of our audiences, products, and funnel, identifying opportunities for growth, and translating those opportunities into clear strategies and campaigns that the Demand Generation team can execute against.

You’ll create clarity around what we’re trying to accomplish, why it matters, how we’ll measure success, and what we should do next based on performance. You’ll also be close enough to the execution to identify gaps, solve problems, and step in when deeper expertise or additional support is needed.

The ideal candidate takes ownership of demand generation performance from strategy through measurement, helps other team members execute effectively, continuously tests new ideas, and uses both data and customer insights to improve how OTR Solutions creates and converts demand.

Perks and Benefits:

OTR provides a competitive, comprehensive compensation package for our full‑time employees:

Eligibility for Individual and Company bonus programs

Medical, Dental, Vision, Life/ AD&D Insurance, Short‑Term Disability

Pet Insurance, Paid Family Leave, Employee Assistance Program

Fully Paid Maternity Leave

401(k) with Company Matching

Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays

Travel Stipend to support Work Life Balance

Leadership Development and Training

Continuous Learning + Professional enhancements

Weekly Catered Lunches + Casual Dress Code

Company Paid Fitness Membership

Volunteer Days and Opportunities with Company‑Partnered Charities

Internal Inclusion programs

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back‑office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.

OTR Solutions is an Equal Opportunity Employer

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