Director, Marketing

iTradeNetwork, Inc.; Charlotte (NC); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive salary packages

Medical, dental, vision, and life ins.

Flex PTO

Parental leave

401(k) matching

Tuition reimbursement

Teladoc for health & mental health

Job summary

iTradeNetwork, Inc. is seeking a Director of Marketing to build and lead a high-performing marketing organization that positions the company as the clear market leader in food and beverage supply chain technology.

This is a hands-on leadership role balanced across strategy, demand generation (including ABM for our top 100 accounts), and content marketing built in close partnership with Product. The role leads a team of five, directs contracted resources, and collaborates with Sales, Solutions

Qualifications

• 12+ years of progressive marketing experience in B2B SaaS.
• 5+ years in a marketing leadership role.
• Experience building or scaling ABM for enterprise/strategic accounts.
• Strong brand strategy, market positioning, and competitive differentiation.
• Clear track record translating product capability into market narratives.
• Experience leading a team of 5+ marketers and managing contractors.

Responsibilities

• Develop and execute overall marketing strategy, brand architecture, and market positioning.
• Shape brand voice and messaging across channels with executive leadership.
• Lead website strategy and social media as assets for thought leadership and differentiation.
• Design and execute a full-funnel demand generation engine (email, paid, events, webinars).
• Build ABM program targeting top 100 strategic accounts with Enterprise Sales.
• Own pipeline targets and marketing-sourced revenue metrics; optimize ROI.
• Manage marketing automation, lead scoring, and nurture workflows with RevOps.
• Partner with Product to translate roadmaps into product marketing narratives.
• Oversee content strategy and editorial calendar aligned with demand generation.
• Lead go-to-market for product launches and enable sales with collateral.

Skills

Marketing leadership

B2B SaaS marketing

ABM programs

Brand strategy

Content marketing

Team building

Marketing automation

CRM platforms

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA a plus

Tools

HubSpot

Marketo

Salesforce

ABM tooling (6sense, Demandbase)

Job description

About iTradeNetwork

At iTradeNetwork, we provide advanced supply chain software and insights tailored to the food & beverage industry. Our mission is clear and ambitious: To feed the world. From the start, we’ve been dedicated to tackling the most pressing challenges within food and beverage supply chains, delivering innovative solutions and expert support that make a measurable impact.

Our cutting-edge technology helps businesses streamline complex procurement and fulfillment processes, minimize food waste, optimize inventory, manage compliance risk, and scale profitably. We’re proud to serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers.

Today, we’re building an AI-first company — meaning AI isn’t a feature we bolt on, it’s the foundation for how we design products, make decisions, and ship software. Cerena is proof of that in action: powered by the most connected supply chain network in food and beverage, iTradeNetwork’s Solution Suite replaces error-prone manual workflows with faster, smarter tools — driving real results for our customers, and ultimately, for the consumers who depend on them.

iTradeNetwork’s Leadership Principles

iTradeNetwork’s purpose is to feed the world — and everything we do is guided by the principles below. Every team member is expected to embody and champion these principles across the organization.

Bias for Action

We value speed and avoid analysis paralysis. We develop conviction, make informed decisions quickly, and take calculated risks to maintain momentum — knowing that swift progress is essential for innovation and growth.

Customer Obsession

We work relentlessly to delight our customers. We work backward from their needs to solve pain points and create solutions that surprise and earn their loyalty. We obsess over customers, not competitors.

Data & Metrics Driven

We operate with facts, not opinions. We dive deep into data and use metrics to measure progress, ground every decision in rigorous analysis, and push for clarity and measurable outcomes.

Raise the Bar

We continuously push for improvement — in ourselves, our teams, and the company. We hire and develop exceptional talent, setting ever-higher standards that elevate performance and drive excellence.

Operational Excellence Through Process

We build lasting processes that optimize for efficiency. By developing, testing, and documenting each process, we create consistency and scale through automation, enabling continuous improvement across the business.

Ownership Mindset

We take responsibility for our work and aim for long-term success. We use resources wisely, stay accountable, and roll up our sleeves to get things done — no task is beneath us.

Earn Trust

We build trust through integrity, transparency, and mutual respect. We communicate openly, own our mistakes, listen actively, and remain open to feedback as an opportunity for growth.

JOB SUMMARY

We are seeking a Director of Marketing to build and lead a high-performing marketing organization that establishes iTradeNetwork as the clear market leader in food and beverage supply chain technology. This is a hands-on leadership role balanced evenly across three pillars: marketing strategy and brand leadership, demand generation (including account-based marketing for our top 100 accounts), and content marketing built in close partnership with Product. The role leads a team of five, directs contracted resources, and works cross-functionally with Sales, Solutions Engineering, and Customer Success to turn marketing into the company’s growth engine.

Key Responsibilities:

• Develop and execute the overall marketing strategy, brand architecture, and market positioning to establish iTradeNetwork’s leadership position.
• Shape and protect brand voice, visual identity, and messaging consistency across all channels, partnering with executive leadership to translate company strategy into a compelling narrative.
• Lead the website strategy and social media presence as key assets for thought leadership, market engagement, and competitive differentiation.
• Design and execute a full-funnel demand generation engine spanning email, paid media, webinars, events, and organic channels to drive pipeline growth.
• Build and scale an Account-Based Marketing (ABM) program targeting top 100 strategic accounts in tight coordination with Enterprise Sales.
• Own pipeline generation targets and marketing-sourced/influenced revenue metrics, optimizing channel mix and spend allocation based on ROI.
• Manage marketing automation, lead scoring, and nurture workflows in partnership with RevOps, delivering regular performance analytics.
• Partner with Product to translate product roadmaps, features, and capabilities into clear product marketing narratives across portfolio solutions (MarginIQ, Cerena, iTrace, OMS, AI solutions).
• Oversee comprehensive content strategy and editorial calendar (blogs, white papers, case studies, collateral) directly aligned with demand generation and ABM initiatives.
• Lead go-to-market execution for product launches and deliver sales enablement content in collaboration with Enterprise Sales and Solutions Engineering.

What you’ll need:

Required:

• 12+ years of progressive marketing experience, including 5+ years in a marketing leadership role within B2B SaaS, ideally in a network business model
• Experience in positing and lead generation within the SMB, mid market and enterprise segments
• Direct experience building or scaling an account-based marketing (ABM) program targeting enterprise or strategic accounts
• Demonstrated success leading brand strategy, market positioning, and competitive differentiation for a B2B company
• Strong content marketing background, with experience translating complex product capability into clear, compelling market-facing narrative
• Experience managing and developing a team of 5+ marketers, plus external contractors or agencies
• Fluency with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) and ABM tooling (e.g., 6sense, Demandbase)
• Strong analytical orientation — comfortable owning pipeline, conversion, and ROI metrics and reporting to executive leadership
• Excellent written and verbal communication skills; able to operate as a strategic partner to the CRO and executive team
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus

Nice to Have:

• Experience in food and beverage, supply chain, or vertical B2B SaaS
• Familiarity with FSMA 204 traceability requirements or adjacent regulatory-driven markets
• Experience building a product marketing function (upstream and downstream) from the ground up
• History of partnering with Enterprise and Mid-Market sales leadership on named-account strategy

Who you are:

• You think AI-first — when approaching a problem, your instinct is to ask how intelligence can be built into the solution, not added as an afterthought (Raise the Bar)
• You move fast and learn faster. You’re comfortable with ambiguity and excited by the pace of change in the AI space (Bias for Action)
• You take ownership. You don’t wait to be told what to do next; you find the next important thing and work on it (Ownership Mindset)

Why you will love working here:

• Competitive salary packages
• Comprehensive medical, dental, vision, and life insurance benefits for you and your family
• Flex PTO for exempt employees and competitive PTO for non-exempt
• Paid parental leave for eligible employees
• 401(k) matching
• Tuition reimbursement on approved programs
• Great health & well-being benefits including Teladoc for general medical and mental health care

Benefits are only applicable to full-time employees, those who work 30 hours or more weekly.

All iTradeNetwork positions are hybrid unless listed otherwise; candidates must be located in the hub(s) listed.

Additional Requirements:

• Must be able to demonstrate lawful ability to work in the United States

iTradeNetwork, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran by applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO/AA/M/F/Vet/Disability