Demand Generation Lead — Cloud & IT Infrastructure Campaigns

Sims Metal; La Vergne (TN); On-site; USD 79,000 - 95,000; Full time

Job summary

Sims Lifecycle Services (SLS) in La Vergne, TN, is seeking a Demand Generation Specialist to craft and execute marketing strategies that build awareness and generate qualified leads. You will work with Sales and Marketing to drive pipeline for Cloud Migration, Rack Renew, and Colo services.

Reporting to the Go To Market Director, you will manage multi-channel campaigns, analyze performance, and optimize messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Responsibilities

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services aligned with marketing and commercial priorities.
• Support campaign planning and execution across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Skills

Demand generation

Campaign management

Digital marketing

Marketing automation

CRM platforms

Stakeholder management

Project management

Communication skills

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Salesforce

Microsoft Dynamics

LinkedIn Campaign Manager

Google Analytics

Job description

Sims Lifecycle Services (SLS) in La Vergne, TN, is seeking a Demand Generation Specialist to craft and execute marketing strategies that build awareness and generate qualified leads. You will work with Sales and Marketing to drive pipeline for Cloud Migration, Rack Renew, and Colo services.

Reporting to the Go To Market Director, you will manage multi-channel campaigns, analyze performance, and optimize messaging.