Demand Generation Specialist

Sims Limited; Tennessee; On-site; USD 79,000 - 95,000; Full time

Job summary

Sims Lifecycle Services in La Vergne, Tennessee, seeks a results-driven Demand Generation Specialist to lead multi-channel campaigns that generate qualified leads and strengthen the sales pipeline.

Reporting to the Go To Market Director, you will collaborate with Commercial and Sales teams to create campaigns across digital, email, content, events, and ABM, and analyze metrics to optimize performance and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Responsibilities

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services.
• Plan and execute across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Skills

Demand generation

Campaign execution

ABM

Content strategy

Lead generation

Stakeholder management

Analytics

Marketing automation

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Dynamics 365

LinkedIn Campaign Manager

Google Analytics

ABM tools

Job description

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Demand Generation Specialist

Date: Oct 13, 2026

Location: LaVergne, TN, US, 37086

Company: simsmetalm

Sims Lifecycle Services(SLS) is a world-wide leader in IT asset and cloud infrastructure reuse, redeployment, recycling and refining. SLS serves global clients across a range of industries to securely and responsibly recycle and manage the disposition of IT equipment and electronic products.
Our asset management and recovery service enables businesses to meet both their social and legal obligations in the treatment of surplus electronics in a legally compliant, data secure, fully traceable, and environmentally sustainable manner. With our global reach, expertise, and infrastructure, SLS is able to provide a comprehensive solution for e-waste and IT asset disposition anywhere in the world.

At Sims Lifecycle Services, we believe progress is driven by our people. If you’re set on making real change for tomorrow, we have the scale, resources, and ambition to make it happen. Now’s an extraordinary time to work with us. SLS is the global leader in circular cloud solutions. We will continue to drive circular economy initiatives with our clients to improve environmental outcomes and business results. To achieve it, we’re bringing together people with unique stories, perspectives, backgrounds, and talent – and we need yours too!

Annual Salary Range: $78,980.20-$94,776.24

Join Our Dynamic Team! We are seeking a Demand Generation Specialist to join our team at our La Vergne, Tennessee location. This is a fantastic opportunity for a results-driven professional who thrives on solving business challenges, identifying opportunities, and building strategic partnerships. Reporting to Go To Market Director, this role will bersresponsible for creating and executing marketing strategies that drive awareness, interest, and qualified leads for a business. They collaborate with sales and marketing teams to develop campaigns across multiple channels, analyze performance metrics, and optimize lead generation efforts to support revenue growth. By leveraging data-driven insights, customer engagement tactics, and marketing automation tools, they help build a strong sales pipeline and enhance the overall customer journey.

This is more than a job - it's a chance to develop your career with a global organization that values innovation, collaboration, and results. We are in an exciting period of growth, and the successful candidate will play an essential role partnering with ourCommercial and Marketing team to drive strategic initiatives, support business growth, strengthen customer engagement, and identify new market opportunities to influence outcomes.

Key Accountabilities:

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services aligned with marketing and commercial priorities.
• Support campaign planning and execution across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Key Performance Indicators (KPIs):

Campaign & Demand Generation

• Qualified lead generation, target account engagement, and lead-to-opportunity conversion.
• Performance of email, digital, webinar, event, and landing page campaigns.
• Campaign ROI and cost per qualified lead.
• Timely delivery of campaign assets and sales enablement materials.
• Effective lead handoff, follow-up, and sales support.
• Adoption of marketing content by Sales and Commercial teams.
• Accuracy and value of campaign reporting.
• Data-driven recommendations to improve campaign performance and targeting.
• Consistent execution of marketing plans, priorities, and strategic objectives.

Experience/Qualification Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Skills and Competencies:

Demand Generation & Campaign Execution

• Integrated campaign planning and execution.
• Lead generation, nurturing, and funnel optimization.
• Account-based marketing (ABM) and target account engagement.
• Content strategy and campaign asset development.

Commercial Partnership

• Strong collaboration and stakeholder management across Sales and Commercial teams.
• Ability to translate business priorities into effective marketing initiatives.
• Experience working cross-functionally with Marketing, Operations, Product, Finance, and external partners.
• Ability to influence, coordinate, and drive results across multiple stakeholder groups.

Analytical & Organizational Skills

• Campaign performance measurement, reporting, and optimization.
• Strong project management, organization, and prioritization skills.
• Effective written, verbal, and presentation communication skills.
• Ability to thrive in a fast-paced, global, matrixed environment.

With a promote-from-within philosophy and a variety of programs available to support continuous learning, Sims offers the opportunity for a rewarding career. We are committed to the ecologically sound and sustainable use of resources and strive to operate in a manner that minimizes waste and protects the environment. A career with SLS provides you with the opportunity to work with an organization whose goal is to be the world’s safest and most responsible recycling company. Our people achieve this by creating a zero-harm workplace, being exemplary members of the communities in which we operate, and being responsible stewards of the environment. We also offer competitive pay and a range of attractive benefits.

SLS is proud to be an equal opportunity employer. We value the diversity of all of our employees and are committed to creating an inclusive working environment where everyone can contribute, advance on merit, and realize their full potential. SLS does not discriminate with regard to race, sex, religion, color, national origin, citizenship status, disability, age, marital or familial status, sexual orientation, gender identity, gender expression, veteran status, housing status, source of income, or any other status protected by federal, state, or local laws. This applies to any employment decision, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Qualified applicants with a disability in need of a reasonable accommodation may request such without fear of reprisal or discrimination.

To achieve our purpose to create a world without waste to preserve our planet, we are guided by our Principles of Purpose: Be Safe + Well, Band Together, Be Accountable + Transparent, Consistently Innovate, Inspire with Purpose, Celebrate + Have Fun.

Why Choose A Career with Sims?

Sims is a hub of innovation, offering employees the chance to explore new ideas and technologies while providing ample opportunities for personal and professional growth.

With a diverse workforce, Sims fosters a sense of belonging and inclusion where employees can thrive and establish lasting connections. Working at Sims offers the chance to engage with a global network, providing opportunities for travel, cross-cultural experiences, and the ability to contribute to a sustainable future. Sims is renowned as one of the world’s leading sustainable companies, empowering employees to make a difference in creating a world without waste to preserve the planet.

Sims prioritizes employee wellbeing, offering superior benefits packages, meaningful training opportunities, and a supportive atmosphere where employees feel valued and heard at all levels of the organization. Sims maintains a strong focus on safety, where individuals are encouraged to challenge themselves, contribute, and support one another, in a collaborative team environment.