Demand Gen & Acquisition Strategist

IDT; Nashville (TN); On-site; USD 85,000 - 110,000; Full time

Job summary

Net2phone, a global UCaaS provider, seeks a Demand Generation & Acquisition Specialist in Nashville, TN. You will develop, execute, and measure digital campaigns to drive qualified leads into the sales pipeline, partnering with product, marketing and sales.

This role covers ideation through analysis, with A/B testing, SEO and analytics. You’ll leverage Salesforce and HubSpot to monitor campaigns and optimize performance across channels, helping build brand presence and demand.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of experience in digital marketing and lead-gen campaigns.
• Ability to manage multiple projects and priorities.
• Experience with marketing automation tools; HubSpot strongly preferred.
• Exceptional written communication and analytical skills.
• Independent worker capable of managing multiple projects in parallel.
• Ability to work in a fast-paced environment.
• Marketing analytics and SEO experience.

Responsibilities

• Build, manage and develop campaigns that drive interest in net2phone services.
• Analyze and report results and make recommendations to continually improve metrics including click-through-rates, cost per lead, lead score, MQL, and close rates, present recommendations to the management team in a clear, logical, and compelling fashion.
• Identify new strategies to ensure that the most effective platforms and media are incorporated into campaigns.
• Manage multiple campaigns simultaneously and make adjustments as needed to optimize results.
• Perform A/B testing with regularity.
• Maintain knowledge of digital marketing best practices.
• Maintain knowledge of net2phone’s offerings, direct and indirect selling strategies, partner program and offerings, industry/product solutions, customer applications, competitive product differences, and competitor marketing strategies.
• Utilize Salesforce to create, monitor, and track report.

Skills

Digital marketing

Lead generation

A/B testing

Marketing analytics

SEO

Analytics

Education

Bachelor’s Degree in marketing or related field

Tools

HubSpot

Salesforce

Job description

Net2phone, a global UCaaS provider, seeks a Demand Generation & Acquisition Specialist in Nashville, TN. You will develop, execute, and measure digital campaigns to drive qualified leads into the sales pipeline, partnering with product, marketing and sales.

This role covers ideation through analysis, with A/B testing, SEO and analytics. You’ll leverage Salesforce and HubSpot to monitor campaigns and optimize performance across channels, helping build brand presence and demand.