Demand Gen Strategist: Cloud & IT Lifecycle Growth

Sims Limited; Tennessee; On-site; USD 79,000 - 95,000; Full time

Job summary

Sims Lifecycle Services in La Vergne, Tennessee, seeks a results-driven Demand Generation Specialist to lead multi-channel campaigns that generate qualified leads and strengthen the sales pipeline.

Reporting to the Go To Market Director, you will collaborate with Commercial and Sales teams to create campaigns across digital, email, content, events, and ABM, and analyze metrics to optimize performance and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Responsibilities

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services.
• Plan and execute across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Skills

Demand generation

Campaign execution

ABM

Content strategy

Lead generation

Stakeholder management

Analytics

Marketing automation

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Dynamics 365

LinkedIn Campaign Manager

Google Analytics

ABM tools

Job description

Sims Lifecycle Services in La Vergne, Tennessee, seeks a results-driven Demand Generation Specialist to lead multi-channel campaigns that generate qualified leads and strengthen the sales pipeline.

Reporting to the Go To Market Director, you will collaborate with Commercial and Sales teams to create campaigns across digital, email, content, events, and ABM, and analyze metrics to optimize performance and ROI.