Demand Generation Lead — Cloud & IT Asset Solutions

Sims Limited; La Vergne (TN); On-site; USD 79,000 - 95,000; Full time

Job summary

Sims Lifecycle Services in La Vergne, Tennessee is hiring a Demand Generation Specialist to design and execute multi-channel campaigns that generate qualified leads and support revenue growth.

Reporting to the Go To Market Director, you’ll collaborate with Sales and Marketing, optimize campaigns using data-driven insights and marketing automation, and deliver compelling assets.

This is a global, values-driven employer offering career growth and competitive compensation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Responsibilities

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services aligned with marketing and commercial priorities.
• Support campaign planning and execution across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Skills

Integrated campaign planning

Lead generation

ABM

Content strategy

Campaign analytics

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Salesforce

Microsoft Dynamics

LinkedIn Campaign Manager

Google Analytics

Job description

Sims Lifecycle Services in La Vergne, Tennessee is hiring a Demand Generation Specialist to design and execute multi-channel campaigns that generate qualified leads and support revenue growth.

Reporting to the Go To Market Director, you’ll collaborate with Sales and Marketing, optimize campaigns using data-driven insights and marketing automation, and deliver compelling assets.

This is a global, values-driven employer offering career growth and competitive compensation.