Demand Generation Lead

Archetype AI; San Mateo (CA); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline. You’ll set the demand strategy, own the pipeline target, and create campaigns that bring new customers to Archetype.

This hands-on role involves planning programs, building them, and collaborating with Sales, RevOps, Product Marketing, and Communications to shape how a new category finds its buyers.

Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.
• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Responsibilities

• Lead marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• Develop an evidence-based ICP and tiered target account program that Sales sells against.
• Build agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Ensure measurable pipeline from every Tier 1 event and key partner, including AWS.
• Lead a growth marketer to run multi-channel campaigns end to end.

Skills

B2B demand generation

ABM

Multi-channel campaigns

AI in campaigns

Technical product messaging

Salesforce

HubSpot

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

About Us

At Archetype AI, we’re building the world’s first physical AI platform to bring artificial intelligence into the real world. Our foundation model, Newton, understands the physical world through objective sensor data and generates real-time insights into complex physical behaviors, from industrial machinery and systems to wearable devices and smart environments.

Formed by a high-caliber team from Google and backed by one of Silicon Valley’s most renowned venture funds, Archetype AI is at Series A and rapidly advancing its technology for the next big leap. This is a unique opportunity to join an exciting, fast-growing AI team based in the heart of Silicon Valley.

About the Role

We’re hiring a Demand Generations Lead to scale marketing-sourced pipeline. You’ll set the demand strategy, own the pipeline target, and create the campaigns that bring new customers to Archetype.

It’s a hands‑on role. You’ll plan programs and build them too, working with a small, capable team and partnering closely with Sales, RevOps, Product Marketing and Communications. You’ll help shape how a new category finds its buyers.

What You’ll Own

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.

• An evidence-based ICP and tiered target account program that Sales sells against.

• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.

• Measurable pipeline from every Tier 1 event and key partner, including AWS.

• An AI-native demand stack, plus hiring and leading a growth marketer who runs multi-channel campaigns end to end.

Key Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.

• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.

• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.

• Hands‑on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.

• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.

• Ability to learn a complex technical product and market it to operators and technical buyers.

Nice to Have

• Experience marketing to industrial, manufacturing, energy or ISV buyers.

• Background in product-led or self-serve motions alongside enterprise sales.

• Experience with hyperscaler or partner co-sell programs, especially AWS.