Demand Gen Lead for AI Platform — B2B Growth Architect

Archetype AI; San Mateo (CA); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline. You’ll set the demand strategy, own the pipeline target, and create campaigns that bring new customers to Archetype.

This hands-on role involves planning programs, building them, and collaborating with Sales, RevOps, Product Marketing, and Communications to shape how a new category finds its buyers.

Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.
• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Responsibilities

• Lead marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• Develop an evidence-based ICP and tiered target account program that Sales sells against.
• Build agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Ensure measurable pipeline from every Tier 1 event and key partner, including AWS.
• Lead a growth marketer to run multi-channel campaigns end to end.

Skills

B2B demand generation

ABM

Multi-channel campaigns

AI in campaigns

Technical product messaging

Salesforce

HubSpot

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline. You’ll set the demand strategy, own the pipeline target, and create campaigns that bring new customers to Archetype.

This hands-on role involves planning programs, building them, and collaborating with Sales, RevOps, Product Marketing, and Communications to shape how a new category finds its buyers.