Demand Gen Strategy Leader, Enterprise & Partners

Lumen; Salem (OR); On-site; USD 132,000 - 176,000; Full time

Job summary

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and ROI across direct and partner channels. You will translate growth priorities into qualified pipeline, guide managers, allocate resources, and partner with Marketing and Sales to improve ROI.

This builder‑leader role combines hands‑on demand gen expertise with leadership judgment to set priorities and adjust plans as market and performance data change.

Qualifications

• Eight or more years of B2B demand generation experience with end‑to‑end strategy, execution, measurement, and optimization.
• Experience leading managers and senior professionals across multiple demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget across at least three channels.
• Strong command of funnel economics: CPL, CPO, conversion, pipeline velocity, attribution, ROI.
• Working knowledge of ABM platforms (Demandbase/6sense), marketing automation, CRM reporting, and audience data.
• Experience with partner or channel marketing motions, including third‑party lead routing.
• Ability to influence across a matrixed organization and translate complex analytics into business decisions.

Responsibilities

• Develop and own departmental demand generation plans aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across demand strategy, media buying, and analytics workstreams with clear accountability.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channels, and handoff.
• Oversee a multi‑million‑dollar media budget and translate performance into allocation decisions.
• Establish target lists and data governance with Marketing Operations and data teams.
• Set measurement framework, attribution, funnel metrics, and reporting cadence for timely optimization.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets to address challenges.
• Collaborate with Product Marketing, Field/Partner Marketing, Creative, Marketing Ops, and Sales Development.

Skills

Demand generation

Campaign strategy

Media buying

Audience management

Performance analytics

Leadership

ABM platforms

Marketing automation

CRM reporting

Partner marketing

Data governance

Education

Master’s degree

Tools

Demandbase

6sense

HubSpot

Salesforce

Job description

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and ROI across direct and partner channels. You will translate growth priorities into qualified pipeline, guide managers, allocate resources, and partner with Marketing and Sales to improve ROI.

This builder‑leader role combines hands‑on demand gen expertise with leadership judgment to set priorities and adjust plans as market and performance data change.