Demand Gen Strategy Leader - Enterprise Growth

Lumen; Lincoln (NE); On-site; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Voluntary lifestyle benefits

Job summary

Lumen is seeking a Senior Manager, Demand Strategy to translate growth priorities into a comprehensive demand generation plan across direct and partner channels. You will guide analytics, allocate resources, and drive ROI while leading managers and senior professionals in a fast‑moving, data‑driven environment.

The role requires hands‑on demand generation expertise, the ability to solve cross‑functional problems, and the leadership judgment to set priorities as market conditions evolve.

Qualifications

• Eight or more years of B2B demand generation experience.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience‑data practices.
• Experience with partner or channel marketing motions, including third‑party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Responsibilities

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi‑million‑dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying‑mix decisions.
• Establish target‑list and data‑governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel‑stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject‑matter expert.

Skills

B2B demand generation

leadership of managers

multi‑million dollar budget

funnel economics

ABM platforms (Demandbase/6sense)

marketing automation

CRM reporting

partner/channel marketing

cross‑functional influence

Education

Master’s degree or equivalent experience

10+ years demand generation experience

Tools

Demandbase

6sense

Job description

Lumen is seeking a Senior Manager, Demand Strategy to translate growth priorities into a comprehensive demand generation plan across direct and partner channels. You will guide analytics, allocate resources, and drive ROI while leading managers and senior professionals in a fast‑moving, data‑driven environment.

The role requires hands‑on demand generation expertise, the ability to solve cross‑functional problems, and the leadership judgment to set priorities as market conditions evolve.