AI-Driven Demand Gen Strategist

Remote; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with partial match

Competitive benefits package

Job summary

LSA, a leading language services provider, is seeking a Demand Generation Specialist to plan, execute, and measure outbound and lifecycle campaigns that generate qualified leads and pipeline.

In collaboration with Marketing and Sales, you will optimize CRM data, utilize AI tools, and align lead handoffs to improve performance and reporting. This is a full-time role at our San Francisco office.

Qualifications

• B2B demand generation and multichannel campaign planning across email, paid media, social, web, content, and events.
• Experience aligning marketing campaigns with sales qualifications and handoffs.
• Strong analytics, experimentation, and KPI reporting.
• Proficiency with AI productivity tools for planning and reporting.
• CRM data management and clean data practices.

Responsibilities

• Design and execute omnichannel demand generation campaigns across email, social, paid media, web, and events to generate qualified leads and pipeline.
• Develop and manage lifecycle and nurture programs from initial contact to sales qualification.
• Partner with Sales leadership to define lead qualification, handoff criteria, and pipeline attribution.
• Test channel mix, messaging, offers, and audience segments; optimize campaigns based on results.
• Establish lead and pipeline targets and oversee reporting on MQLs, pipeline, conversion rates, cost per lead, and funnel velocity.
• Use AI tools to draft briefs, build multichannel plans, and summarize performance data.
• Maintain CRM data accuracy and audience segmentation in Microsoft Dynamics and SalesHub.
• Performs other duties as assigned.

Skills

Demand generation

Lifecycle marketing

Sales alignment

Analytics & experimentation

AI productivity tools

CRM & reporting tools

Tools

Microsoft Copilot

Microsoft Dynamics

SalesHub

Job description

LSA, a leading language services provider, is seeking a Demand Generation Specialist to plan, execute, and measure outbound and lifecycle campaigns that generate qualified leads and pipeline.

In collaboration with Marketing and Sales, you will optimize CRM data, utilize AI tools, and align lead handoffs to improve performance and reporting. This is a full-time role at our San Francisco office.