Marketing Operations Leader — ABX & Automation

Crisis Prevention Institute Inc; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid/Remote work schedule

Comprehensive compensation package

Comprehensive benefits package

401k

PTO

Health & Wellness Days

Paid Volunteer Time Off

Continuing education and training

Paid Parental Leave

Job summary

Crisis Prevention Institute, Inc. is seeking a Director of Marketing Operations & Automation to build and lead a best-in-class Marketing Operations function.

You will design scoring frameworks, enable ABX-driven campaigns, and provide a clear data-driven view of marketing’s impact on pipeline and revenue. This role sits at the intersection of technology, process, and analytics, ensuring marketing data, reporting, and automation enable hitting or exceeding targets.

Qualifications

• Bachelor’s degree in marketing or an analytical field is required.
• 7–10 years of professional experience in marketing and sales analytics for a B2B software company.
• 3+ years of people management experience with coaching and developing teams.
• Hands-on experience with CRMs and MAPs.
• Proven experience designing and supporting integrated campaigns and ABX tracking.
• Proven expertise in account/lead scoring, data enrichment, and martech stack integration.

Responsibilities

• Build and lead a best-in-class Marketing Operations function.
• Lead a team of Marketing automation professionals.
• Design and operationalize integrated campaigns and ABX motions.
• Provide data-driven insights and reporting to marketing leadership.
• Develop and govern data strategy, enrichment, hygiene, and compliance.
• Collaborate with Sales, Revenue Operations, and Technology to enable pipeline goals.

Skills

Marketing analytics

CRM experience

ABX tracking

Lead scoring

Dashboards & Excel

Cross-functional collaboration

Strategic thinking

Data storytelling

Agility

Urgency & prioritization

Education

Bachelor’s degree in marketing or analytical field

Tools

CRM systems

MAP platforms

Job description

Crisis Prevention Institute, Inc. is seeking a Director of Marketing Operations & Automation to build and lead a best-in-class Marketing Operations function.

You will design scoring frameworks, enable ABX-driven campaigns, and provide a clear data-driven view of marketing’s impact on pipeline and revenue. This role sits at the intersection of technology, process, and analytics, ensuring marketing data, reporting, and automation enable hitting or exceeding targets.