AI-Powered Marketing Automation Lead

Ziegler Cat; BLOOMINGTON (MN); Sur place; USD 71 000 - 89 000; Plein temps

Avantages offerts par ce poste

Health, Dental, Vision & LifeInsurance

PTO 15 days

9 holidays

401(k) with match

HSA contributions

Disability Insurance & EAP

Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

Résumé du poste

Ziegler Inc. in Bloomington, MN is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-driven marketing workflows and integrations across platforms.

You will partner with Marketing Operations, IT, and business units to automate repetitive tasks, improve campaign execution, and boost knowledge sharing, while upholding governance and data quality. This role blends marketing technologist and AI workflow developer duties to deliver scalable solutions that

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
• 3-5 years experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
• Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
• Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.

Responsabilités

• Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
• Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
• Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
• Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
• Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
• Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
• Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
• Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
• Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.
• Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
• Evaluate new AI platforms, capabilities, and use cases that can create measurable business value and marketing efficiency gains.
• Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.

Connaissances

Marketing operations

Automation

CRM administration

Data governance

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field

Outils

Microsoft Copilot

Power Platform

ChatGPT

CRM platforms

Marketing Automation Platforms

Analytics tools

DAM systems

Description du poste

Ziegler Inc. in Bloomington, MN is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-driven marketing workflows and integrations across platforms.

You will partner with Marketing Operations, IT, and business units to automate repetitive tasks, improve campaign execution, and boost knowledge sharing, while upholding governance and data quality. This role blends marketing technologist and AI workflow developer duties to deliver scalable solutions that