Marketing Operations Lead — Data-Driven Campaigns & ABM

Allied Universal

Tampa (FL)

On-site

USD 65,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, vision

Eight paid holidays

Vacation accrual

Job summary

Allied Universal is seeking a Marketing Operations Manager to support campaign execution for Facility Solutions, focusing on data quality and effective use of ZoomInfo and related marketing tech. You will partner with Marketing, Sales, and Revenue Operations to improve demand generation, reporting, and overall efficiency.

You will optimize lead lifecycle, maintain dashboards, and help drive ABM initiatives while aligning with corporate standards and processes.

Qualifications

Experience in Sales Operations or Marketing Operations.
Hands-on admin of ZoomInfo or similar tools.
Knowledge of CRM data management and governance best practices.
Familiarity with marketing automation platforms and email campaigns.
Ability to build reports, dashboards, and performance metrics.
Exposure to demand generation or ABM initiatives is preferred.
Understanding of B2B marketing principles.

Responsibilities

Lead campaign setup, email builds, lists, audience creation, and tracking.
Serve as SME for sales/marketing tech platforms, configuration, training, and optimization.
Develop dashboards and reports to show pipeline, campaign results, and KPIs.
Maintain data quality and governance, support lead lifecycle and follow-up.
Collaborate with Sales, Marketing, IT, and ops to implement improvements.