Demand Gen Marketing Generalist - B2B SaaS

Ministry Brands; Alpharetta (GA); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Healthcare options

Flexible paid time off

401(k) matching

Job summary

Ministry Brands is seeking a Marketing Generalist to craft and launch multi‑channel campaigns across email, paid media, landing pages, and lead capture. You will write nurture emails and landing page copy, ensure on‑time delivery, and measure funnel performance within a hybrid Alpharetta office.

You will collaborate with Demand Gen, Content, Brand, and Marketing Ops to optimize asset creation, testing, and conversion. Experience in B2B SaaS marketing and HubSpot is valued.

Qualifications

• 1 to 3 years of hands-on demand generation, growth, or campaign marketing experience in B2B SaaS.
• Proficiency with marketing automation (HubSpot preferred) and CRM (Salesforce preferred).
• Strong writing and ability to explain campaign results.

Responsibilities

• Build and launch campaigns end to end across email, paid, landing pages, and lead capture.
• Keep campaign calendar accurate, chase assets and copy to hit go-live dates.
• Quality check campaigns: links, tracking, forms, routing, rendering, audience.
• Brief and coordinate with Content/Brand teams to align assets on time.
• Monitor lead handoff to sales and report on lead quality.

Skills

Demand generation

Campaign marketing

Copywriting

Project management

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

Ministry Brands is seeking a Marketing Generalist to craft and launch multi‑channel campaigns across email, paid media, landing pages, and lead capture. You will write nurture emails and landing page copy, ensure on‑time delivery, and measure funnel performance within a hybrid Alpharetta office.

You will collaborate with Demand Gen, Content, Brand, and Marketing Ops to optimize asset creation, testing, and conversion. Experience in B2B SaaS marketing and HubSpot is valued.