Marketing Generalist

Ministry-Brands; Alpharetta (GA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

401(k) match

Parental leave

Mental health support

Professional development reimbursement

Employee recognition

Job summary

Ministry Brands is seeking a Marketing Generalist to execute campaigns across email, paid media, landing pages, and lead capture. You will collaborate with Demand Gen, Content, Brand, and Marketing Ops to build, launch, and measure programs that drive new business pipeline.

The role requires 1–3 years of hands-on demand generation experience in B2B SaaS, strong copywriting, and familiarity with HubSpot and Salesforce.

Qualifications

• 1–3 years of hands-on demand generation, growth, or campaign marketing experience in B2B SaaS.
• Proven ability to build and launch landing pages and emails with forms, tracking, and routing.
• Strong copywriting skills for nurture emails, subject lines, and landing page copy.

Responsibilities

• Execute end-to-end campaigns across email, paid media, landing pages, and lead capture.
• Maintain a visible campaign calendar and coordinate assets, approvals, and copy to hit go-live dates.
• Monitor lead handoff to sales and report on lead quality and funnel performance.
• Build nurture programs end-to-end in HubSpot and report conversions.

Skills

Campaign management

Marketing copywriting

HubSpot workflows

Lead routing

Data reporting

Tools

HubSpot

Salesforce

Job description

Ministry Brands is looking for a Marketing Generalist to join our growing team!Who we areMinistry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.Available Location: Milton, GAHybrid Working: Team members are expected to come into the Alpharetta office as needed, based on business requirements and team collaboration needs. There is no fixed minimum number of in-office days; instead, attendance will be determined by project demands, meetings, and manager guidance. Any changes to your primary work location should follow the appropriate process as outlined in our handbook.About the RoleThe Marketing Generalist executes the campaigns that generate new business pipeline. You will report to the Director of Demand Generation and work across every Demand Gen Manager on the team to build, launch, and measure campaigns spanning email, paid media, landing pages, and lead capture.This is a broad role within demand generation. Rather than owning one channel, you work across all of them, and you are the person the team counts on to get campaigns out the door accurately and on schedule. Long-form content and creative production sit with our Content and Brand teams. You write the campaign copy that carries their work into market: nurture emails, subject lines, landing page copy, and calls to action.We are looking for someone who can do the work on day one: write and build a nurture sequence in HubSpot, stand up a landing page, catch the errors in a campaign before it ships, and pull the funnel numbers that show whether it performed.What You Will DoCampaign executionBuild and launch campaigns end to end across email, paid, landing pages, and lead capture, working from briefs set by the Demand Gen Managers and the DirectorKeep the campaign calendar accurate and visible, flag conflicts and dependencies early, and chase the assets, approvals, and copy needed to hit go-live datesQuality check campaigns before they ship: links, tracking, forms, routing, rendering, and audienceBrief and coordinate with the Content, Brand, and Marketing Operations teams to get long-form content, creative, and technical support in on timeMonitor lead handoff to sales: watch routing, catch leads that stall, and close the loop with the sales team on lead qualityMarketing automation, email, and campaign copyHelp develop nurture programs end to end: map the sequence, write the emails, build the workflow in HubSpot, and report on what convertsWrite campaign copy that performs: nurture and promotional emails, subject lines, form and call to action copy, and ad copy variants for testingAdapt assets from the Content and Brand teams into demand gen formats without losing brand voiceBuild and deploy emails, workflows, and lists in HubSpotPartner with Marketing Operations on list hygiene and deliverability practices: documented list sources, opted-in contacts only, and no purchased or scraped listsLanding pages and conversionBuild and update landing pages for campaigns and offers, writing and adapting page copy around approved messaging and creativeRun structured tests on headlines, offers, forms, and calls to action, and document what we learnPartner with Marketing Operations on the website and form infrastructure behind those pagesReporting and campaign operationsMaintain UTM, naming, and tracking discipline so every campaign is measurablePull and distribute recurring campaign and funnel reporting, including lead and MQL volume by source and campaignBring the team a clear read on what performed, what did not, and what you would changeTeam supportRun the demand gen side of webinars and events: registration pages, reminder sequences, and the follow-up motion that converts attendees into qualified leadsTake on what the team needs, whether that is a rush build, a list pull, vendor coordination, or an audience research requestDocument processes as you go so repeat work gets faster every cycleWhat You BringRequired1 to 3 years of hands-on demand generation, growth, or campaign marketing experience, ideally at a B2B SaaS companyWorking proficiency in a marketing automation platform (HubSpot strongly preferred) and comfort operating in a CRM (Salesforce preferred)Proven experience building and launching landing pages and emails, including the forms, tracking, and lead routing behind themStrong project management skills: you track details, hit dates, and communicate status without being askedComfort with numbers: you can pull a campaign report, read it, and explain what it meansDemonstrated marketing copywriting ability: you can write a nurture sequence, a subject line that gets opened, and landing page copy that converts, and match an established brand voiceA bias toward shipping. You would rather get a good campaign live this week than a perfect one next monthPreferredExperience marketing to non-technical buyers such as small business owners, administrators, or operations staffPaid media familiarity across Google Ads, Meta, or LinkedIn, even at a supporting levelExperience with webinars, virtual events, or e-commerce funnelsBasic HTML or CSS comfort for light email template and landing page editsComfort using AI tools in your workflow to draft, test, and iterate on campaign copy fasterWork samples you can walk us through: a nurture sequence, landing page, or campaign you wrote and builtPhysical ConsiderationsAbility to work in a general office environment.Ability to handle extended periods of computer-based work, including telephone.Travel ConsiderationsDomestic and/or international travel required, estimated up to 10%.Benefit offerings designed to promote a life of balance!At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!Invest in your future – Ministry Brands matches 100% of your 401(k) contributions, dollar-for-dollar, up to 3%. Contribute 3%, and we add another 3%. It's well-earned money working toward your retirement from day one.Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.