B2B Campaign Specialist - Demand Gen & Channels

Aptean; Alpharetta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Aptean's North America Marketing Team is hiring a Marketing Campaign Specialist, based onsite in Alpharetta, to support demand generation programs for our Equipment Segment. You will help execute integrated campaigns that build awareness, engagement, and pipeline across key markets.

Working with product marketing, sales, and other marketing functions, you will assist with planning, execution, reporting, and optimization across email, webinars, events, social media, paid media, and content

Qualifications

• 4–7 years of marketing experience required.
• Bachelor's degree in Marketing, Business, Communications or related field.
• Experience with B2B SaaS marketing and demand generation.
• Ability to plan, execute, and optimize campaigns.
• Experience with Marketo or similar marketing automation.

Responsibilities

• Support the execution of integrated marketing campaigns across channels.
• Assist with campaign planning, scheduling, and coordination.
• Develop campaign assets like emails, landing pages, webinars, and social posts.
• Collaborate with product marketing to understand solutions and audiences.
• Support trade shows, webinars, events, and follow-up.
• Monitor campaign performance and reporting on pipeline metrics.
• Maintain campaign calendars and project plans.
• Collaborate with sales and BD to support lead generation.
• Stay informed on marketing trends and technologies.

Skills

B2B marketing

Demand generation

Campaign management

Multi-channel marketing

Marketing automation

Analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Marketo

Microsoft Excel

PowerPoint

Adobe Creative Cloud

Job description

Aptean's North America Marketing Team is hiring a Marketing Campaign Specialist, based onsite in Alpharetta, to support demand generation programs for our Equipment Segment. You will help execute integrated campaigns that build awareness, engagement, and pipeline across key markets.

Working with product marketing, sales, and other marketing functions, you will assist with planning, execution, reporting, and optimization across email, webinars, events, social media, paid media, and content