Demand Gen Manager — ABM & Multi-Channel Campaigns

Bombora; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health/Dental/Vision

Flexible vacation

Tuition assistance

401K with match

Parental leave

Commuter benefits

FSA/HSA

Team events (virtual)

Office space

Job summary

Bombora is seeking a Manager, Demand Generation to lead strategy, development, and execution of integrated campaigns across our product suite. You will partner with Product Marketing, Sales, and Marketing Ops to identify demand opportunities, build multi-channel programs, and drive campaigns from strategy through measurement.

You will oversee cross-functional teams to develop assets, optimize campaigns, and ensure smooth lead handoffs to Sales, with a strong focus on ABM and pipeline growth.

Qualifications

• 5+ years of experience in B2B demand generation and ABM focused on ad tech and data categories.
• Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer consideration journey.
• Robust experience bringing campaigns to life by utilizing the optimal mix of channels and touchpoints, including paid media, organic social media, email, content syndication, and more.
• Experience working directly with Sales to build integrated Sales motions that extend the marketing experience through SDRs and AEs.
• Strong project management and a demonstrated ability to coordinate roles and functions to deliver results on time.
• Experience applying campaign performance metrics to communicate, explain, and optimize demand campaigns.
• Experience working across B2B marketing and sales technologies (e.g., Salesforce, Asana, HubSpot, generative AI tools such as ChatGPT or Gemini, LinkedIn Campaign Manager, Google Ads, or similar platforms).
• Strong communication skills.

Responsibilities

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns (paid media, email, content, webinars, events, and social) to build awareness and consideration among prospects and to deepen solution engagement with customers
• Collaborate closely with Product Marketing and Sales to identify and prioritize demand opportunities and structure compelling multi-touch campaigns and supporting messaging
• Lead Content Marketing, Marketing Operations, Creative, and external agencies to build campaign assets and bring campaigns to market
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales
• In partnership with Marketing Operations, monitor, track, and report on campaign performance using relevant B2B Enterprise account KPIs focused on key account penetration and engagement

Skills

B2B demand generation

ABM

Multi-channel campaigns

Lead handoffs

Campaign analytics

Project management

Communication skills

Tools

Salesforce

HubSpot

Asana

LinkedIn Campaign Manager

Google Ads

ChatGPT

Gemini

Job description

Bombora is seeking a Manager, Demand Generation to lead strategy, development, and execution of integrated campaigns across our product suite. You will partner with Product Marketing, Sales, and Marketing Ops to identify demand opportunities, build multi-channel programs, and drive campaigns from strategy through measurement.

You will oversee cross-functional teams to develop assets, optimize campaigns, and ensure smooth lead handoffs to Sales, with a strong focus on ABM and pipeline growth.