Demand Gen Leader: Paid Media, Events & HubSpot Architect

Remote; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

DataGrail seeks a Senior Demand Generation Manager in San Francisco to own both demand campaigns and the systems that measure them. You’ll drive paid media across Google, LinkedIn, and YouTube and shape HubSpot architecture and attribution.

You’ll manage the event calendar and work closely with Sales, Product Marketing, and RevOps to link investment to pipeline. Two-thirds of time goes to demand generation and events, with one-third building repeatable systems and lifecycle programs.

Qualifications

• Hands-on HubSpot ownership including workflows, lifecycle, scoring, and Salesforce sync.
• Direct paid media execution in Google Ads and LinkedIn Campaign Manager.
• Salesforce fluency and understanding of CRM data flows.
• B2B SaaS demand generation experience in a multi-stakeholder cycle.
• Experience owning event strategy for trade shows, webinars, and executive programs.

Responsibilities

• Translate GTM priorities into integrated campaigns across paid, events, and email and execute them.
• Own paid media end-to-end and optimize campaigns across Google Ads, LinkedIn, and YouTube.
• Drive the event calendar and sharpen targeting with ROI focus.
• Defend pipeline coverage and juggle quarterly qualified-pipeline targets with sales leadership.
• Architect HubSpot workflows, lifecycle stages, and lead scoring; manage Salesforce sync.
• Build and defend metrics like CPL, qualified-opportunity cost, and attribution.
• Collaborate with Sales, Product Marketing, RevOps, and external partners to run multiple campaigns.

Skills

Hands-on HubSpot ownership

Paid media management

Salesforce fluency

B2B SaaS demand generation

Event strategy & execution

End-to-end ownership

Cross-functional collaboration

Data-driven reporting

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

YouTube

Job description

DataGrail seeks a Senior Demand Generation Manager in San Francisco to own both demand campaigns and the systems that measure them. You’ll drive paid media across Google, LinkedIn, and YouTube and shape HubSpot architecture and attribution.

You’ll manage the event calendar and work closely with Sales, Product Marketing, and RevOps to link investment to pipeline. Two-thirds of time goes to demand generation and events, with one-third building repeatable systems and lifecycle programs.