Senior Demand Gen Lead – LinkedIn/Meta for Enterprise SaaS

Precision Labs; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Conversion is seeking a Demand Gen lead to own end-to-end paid campaigns across LinkedIn, Google, and Meta. You will manage audiences, creative direction, bidding, and budgets while building the measurement framework to separate signal from noise in a complex enterprise sales cycle.

You’ll wire tracking, work closely with sales, and drive programmatic demand across webinars and launches, with a strong bias toward in-person collaboration in a San Francisco-based team.

Qualifications

• Have run LinkedIn Ads and Meta at meaningful spend in B2B, hands on keyboard.
• Have a clear position/opinion on how B2B teams should be running their demand gen.
• Have built an incrementality test with an actual control group and can walk me through what it told you.
• Can wire your own tracking instead of filing a ticket and waiting and are comfortable within a CRM and MAP platform (we use Salesforce and Conversion).
• Are comfortable being measured against the ceiling of a channel rather than quarter over quarter.
• Work well sitting next to sales and understanding how to allocate budget across net-new, ABM, mid-funnel, etc.

Responsibilities

• LinkedIn, Google, and Meta end to end: audiences, creative direction, bidding, budget, and STRATEGY
• The conversion tracking stack: CAPI, measuring success, using our own ads product, and the judgment on what we trust in-platform versus what we rebuild in Salesforce
• Measurement across channels. Exposed versus unexposed accounts, geo and account-level holdouts, and a point of view on where self-reported attribution fits
• Account tiering alongside sales, and what changes about creative, bidding, and budget between tiers
• Channel expansion calls. Whether CTV pencils at our spend level, whether a new surface is worth testing, and what that test looks like before we put money behind it
• The creative pipeline with our freelance designers and content teams, including what's worth producing at volume and what's a waste of a design cycle
• Demand behind our webinars, launches, and field programs

Skills

LinkedIn Ads

Meta Ads

Demand Gen

B2B

Sales collaboration

Tracking setup

CAPI

Salesforce

Job description

Conversion is seeking a Demand Gen lead to own end-to-end paid campaigns across LinkedIn, Google, and Meta. You will manage audiences, creative direction, bidding, and budgets while building the measurement framework to separate signal from noise in a complex enterprise sales cycle.

You’ll wire tracking, work closely with sales, and drive programmatic demand across webinars and launches, with a strong bias toward in-person collaboration in a San Francisco-based team.