Head of Demand Gen & Growth Marketing

Campfire; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Campfire in San Francisco is seeking a Head of Demand Generation to own and accelerate our inbound marketing engine. You’ll craft strategy, write content, run paid channels, and own the website, while guiding one Paid/SEO Growth Specialist to drive qualified pipeline.

You’ll partner with sales, build dashboards, and optimize campaigns across channels. The role requires 10+ years in B2B demand gen, strong writing, SEO and paid media, and a track record of measurable pipeline growth.

Qualifications

• 10+ years in demand gen or growth marketing at a B2B SLG company
• Proven track record building inbound programs that generate measurable pipeline
• Strong writing - articulate business narratives
• Hands-on with SEO (content & technical) and paid channels
• Data-driven with dashboards and actionable insights
• Experience collaborating with sales and understanding the revenue funnel
• Ability to work as a player-coach and execute as well as manage

Responsibilities

• Own inbound demand gen strategy and execution across all channels
• Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales
• Own the website: messaging, CRO, landing pages, and ongoing optimization
• Lead SEO strategy and execution from keyword research to content to technical improvements
• Manage paid advertising across Google, LinkedIn, and other channels
• Write and produce content for finance leaders — blog posts, guides, landing pages, email sequences
• Partner with sales to align campaigns with pipeline goals and feedback, including gifting, direct mail, SDR sequences, and nurture
• Build reporting and dashboards to measure performance and optimize spend
• Manage and mentor the Paid/SEO Growth Specialist on your team

Skills

Demand Gen / Growth Marketing (B2B SLG

Pipeline generation

Strong writing

SEO & Paid channels

Data-driven dashboards

Sales alignment / funnel

Hands-on player-coach

Tools

HubSpot

Job description

Campfire in San Francisco is seeking a Head of Demand Generation to own and accelerate our inbound marketing engine. You’ll craft strategy, write content, run paid channels, and own the website, while guiding one Paid/SEO Growth Specialist to drive qualified pipeline.

You’ll partner with sales, build dashboards, and optimize campaigns across channels. The role requires 10+ years in B2B demand gen, strong writing, SEO and paid media, and a track record of measurable pipeline growth.