Demand Gen & Agency Marketing Lead (Hybrid)

Conterra Ultra Broadband; Whispering Oaks (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive benefits

Job summary

Conterra Networks is seeking a Marketing Manager, Agency & Demand Generation to lead integrated B2B marketing programs driving awareness, engagement, and revenue. This hybrid Charlotte-based role interfaces with Sales, Analytics, and executives to translate priorities into measurable campaigns across digital, events, and content.

The ideal candidate manages external agencies, executes multi-channel campaigns, and partners with Sales to accelerate pipeline growth, while ensuring budgets,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing experience in a complex environment.
• Experience managing external agencies, marketing vendors, or multiple service providers.
• Strong demand generation and campaign execution experience.
• Demonstrated success developing and executing integrated marketing programs.
• Experience working closely with sales organizations to support revenue growth.
• Strong project management, budgeting, and stakeholder management skills.
• Analytical mindset with the ability to interpret campaign performance and marketing ROI data.
• Excellent written, verbal, and presentation communication skills.

Responsibilities

• Serve as the primary day-to-day contact for external marketing agencies and related vendors.
• Develop campaign briefs, project requirements, timelines, budgets, and performance expectations.
• Manage agency deliverables and ensure work is completed on time, within scope, and aligned with business objectives.
• Evaluate agency performance and identify opportunities for improvement and optimization.
• Plan and execute integrated marketing campaigns across digital, email, content, social media, events, webinars, and sales support channels.
• Manage the marketing calendar and coordinate campaign activities across multiple stakeholders.
• Support targeted marketing initiatives aligned with market priorities, sales plays, customer segments, and growth objectives.
• Monitor campaign performance and recommend adjustments to improve results.
• Collaborate closely with Sales leadership to support lead generation, pipeline development, and revenue growth initiatives.
• Improve alignment between marketing programs and sales execution.
• Assist with lead management processes, attribution reporting, and marketing effectiveness measurement.
• Support commercial initiatives through messaging, content, campaigns, and field engagement programs.
• Track campaign performance, lead generation metrics, pipeline contribution, conversion rates, and ROI.
• Analyze marketing results and provide insights and recommendations to leadership.
• Partner with Analytics and Commercial Operations teams to improve reporting and measurement capabilities.
• Utilize data and market feedback to continuously improve campaign effectiveness.
• Manage and track marketing budgets, forecasts, invoices, contracts, and vendor expenditures.
• Ensure marketing activities remain aligned with approved budgets and priorities.
• Coordinate website updates, content development, promotional materials, paid media, and event activities.
• Maintain brand consistency, messaging standards, and quality control across all marketing initiatives.

Skills

B2B marketing

Agency management

Demand generation

Campaign execution

Revenue marketing

Project management

Budgeting

Stakeholder management

Marketing analytics

Sales alignment

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Marketing automation

Campaign analytics

Digital marketing tools

Job description

Conterra Networks is seeking a Marketing Manager, Agency & Demand Generation to lead integrated B2B marketing programs driving awareness, engagement, and revenue. This hybrid Charlotte-based role interfaces with Sales, Analytics, and executives to translate priorities into measurable campaigns across digital, events, and content.

The ideal candidate manages external agencies, executes multi-channel campaigns, and partners with Sales to accelerate pipeline growth, while ensuring budgets,