Senior Demand Gen Analyst — Paid Social & Programmatic

Qualtrics; Texas; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Experience bonus

Mentorship program

QGroup communities

Job summary

Qualtrics is seeking a Senior Analyst, Demand Generation - Paid Social & Programmatic to own end-to-end campaign execution across global paid social and programmatic channels. You will partner with the Lead Paid Media Manager to translate strategy into highly measurable paid media programs that drive pipeline and revenue.

In this hybrid role, you’ll balance hands-on optimization with strategic input, owning briefs, performance reviews, and data-driven recommendations.

Qualifications

• Hands-on dual-channel paid media experience across paid social and programmatic.
• Strong execution discipline with campaign setup, tracking, QA and naming.
• Data-driven optimization using pacing, bids, audience performance, and budgets.
• Experience with CRM/BI tools and analytics for performance reviews.

Responsibilities

• Drive full-funnel growth by building and optimizing global campaigns across social and programmatic channels.
• Onboard and manage account-based audiences while maintaining clean suppression to reduce wasted spend.
• Manage pacing and budget allocations within guardrails and forecast spend with data-driven reallocations.
• Design, execute, and report tests, delivering clear, data-driven recommendations.
• Collaborate with marketing ops, sales development, and creative teams to ensure briefs, leads, and privacy compliance.

Skills

Hands-On Dual-Channel Experience

Execution & Technical Rigor

Full-Funnel Strategy Execution

Data-Driven Decision Making & Communic

Tools

Salesforce

Marketo

Web analytics

BI tools

Job description

Qualtrics is seeking a Senior Analyst, Demand Generation - Paid Social & Programmatic to own end-to-end campaign execution across global paid social and programmatic channels. You will partner with the Lead Paid Media Manager to translate strategy into highly measurable paid media programs that drive pipeline and revenue.

In this hybrid role, you’ll balance hands-on optimization with strategic input, owning briefs, performance reviews, and data-driven recommendations.