B2B Demand Gen Lead — Full-Funnel Campaigns & Analytics

ReliaQuest, LLC; United States; Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Competitive compensation

Tuition reimbursement

Medical, dental, and vision coverage

Tech and leadership training

Wellness benefits

Free lunch Fridays

Job summary

ReliaQuest, LLC is seeking a Demand Generation Specialist to plan, execute, and optimize campaigns across the buyer journey to drive pipeline and revenue growth. The role spans paid media, email, web, SEO/AEO, webinars, demos, and events, partnering with creative and web teams to test what goes to market.

You will own end-to-end campaign execution, build audiences, manage budgets, and analyze results in Google Analytics, Salesforce, and Marketo.

Qualifications

• 2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing.
• Able to quickly learn new channels, tools, and skills.
• Comfortable working across channels and stepping in wherever a campaign needs you.
• Analytical and technically minded; able to build reports and use metrics to guide decisions.
• Experience with marketing automation (Marketo), CRM (Salesforce), and attribution.
• Exposure to analytics platforms (Google Analytics).
• Creative mindset; curious about audiences and messaging.
• Strong communication and willingness to teach others.
• Accountable and adaptable with multiple priorities in a fast-paced environment.

Responsibilities

• Own campaign execution end-to-end, from launch to reporting.
• Manage paid campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, and display.
• Build audiences using intent signals and ABM tools; run retargeting programs.
• Partner with creative team to build ads and iterate based on performance.
• Partner with the web team to build landing pages that convert; contribute to SEO/AEO.
• Plan and execute email campaigns in Marketo.
• Promote webinars, democasts, and in-person events.
• Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo; build reporting.
• Train and support junior team members.
• Align campaigns with broader business and revenue goals.

Skills

B2B marketing experience

Full-funnel marketing

Analytical thinking

Strong communication

Creative mindset

Tools

Marketo

Salesforce

Google Analytics

Job description

ReliaQuest, LLC is seeking a Demand Generation Specialist to plan, execute, and optimize campaigns across the buyer journey to drive pipeline and revenue growth. The role spans paid media, email, web, SEO/AEO, webinars, demos, and events, partnering with creative and web teams to test what goes to market.

You will own end-to-end campaign execution, build audiences, manage budgets, and analyze results in Google Analytics, Salesforce, and Marketo.