Senior Demand Gen Analyst - Paid Social & Programmatic

Qualtrics; Dallas (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

$1800 Experience bonus to be used for“

QMentorship Program

QGroup Communities and Leadership Dev

Job summary

Qualtrics, a leader in Experience Management, seeks a Principal Analyst for Demand Generation in Paid Social & Programmatic. The role leads global media strategy and end-to-end campaign execution across paid social and programmatic channels, shaping strategy in partnership with the Lead Paid Media Manager.

You’ll operate across platforms, data, and optimization to drive measurable impact. You will own budgeting, targeting, measurement, and cross-functional alignment, mentoring teammates and

Qualifications

• 8+ years of paid media experience, the majority in B2B, including time owning strategy for a multi-channel program at global or multi-region scale.

Responsibilities

• Own the Global Media Strategy & Budget: Set the global paid media plan, channel mix, measurement framework, and testing roadmap.
• Build and Optimize High-Stakes Campaigns: End-to-end campaign builds, audience construction, trafficking, tracking setup, QA and initial optimization.
• Execute Full-Funnel & Account-Based Media: Translate account-fit and intent signals into targeted media programs across top, mid, and bottom-of-funnel stages.
• Govern Media Quality & Platform Performance: Manage supply-path optimization, inventory allow/block lists, PMPs, brand safety, and resolve delivery/tracking issues.
• Set Discipline Standards & Cross-Functional Alignment: Establish naming conventions, tracking, QA gates, brief creatives, and manage relationships with DSPs and measurement partners.

Skills

Paid media strategy

Multi-channel program management

Data-driven decision making

Mentorship

Cross-functional collaboration

Hands-on platform execution

Tools

LinkedIn

Meta

X (Twitter)

Reddit

DV360

The Trade Desk

StackAdapt

Job description

Qualtrics, a leader in Experience Management, seeks a Principal Analyst for Demand Generation in Paid Social & Programmatic. The role leads global media strategy and end-to-end campaign execution across paid social and programmatic channels, shaping strategy in partnership with the Lead Paid Media Manager.

You’ll operate across platforms, data, and optimization to drive measurable impact. You will own budgeting, targeting, measurement, and cross-functional alignment, mentoring teammates and