Demand Gen Lead: Data-Driven Pipeline Growth

A-LIGN; Tampa (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

Dental & Vision

401(k) with employer matching

Bonus structure

Home office reimbursement

Certification reimbursement

Career coaching

Paid time off

Job summary

A-LIGN is seeking a Demand Generation Manager to lead programs across paid search, paid social, display, and content syndication, driving pipeline growth and brand awareness. You will analyze funnel metrics and collaborate with Sales and Product Marketing to optimize campaigns and maximize impact.

The role requires 3+ years of B2B demand generation, hands-on experience with Salesforce and Pardot, ability to manage multi-million budgets, and a track record of delivering measurable results in

Qualifications

• 3+ years of B2B demand generation or digital marketing experience.
• Hands-on experience managing search and social ads, and other paid media channels.
• Proficiency in Salesforce for pipeline tracking and reporting; experience with Pardot.
• Comfort managing a multi-million dollar advertising budget with spend tracking.

Responsibilities

• Own end-to-end execution of paid media programs across key demand channels.
• Analyze campaign and pipeline performance; present findings to leadership.
• Manage multi-million dollar budget; reallocate investments to top performers.
• Test and evaluate emerging channels to identify incremental opportunities.
• Maintain a structured testing cadence across creative, messaging, and landing pages.
• Partner with GTM Operations to ensure lead routing and CRM hygiene.

Skills

Analytical mindset

Cross-functional collaboration

Campaign optimization

Data-driven insights

Budget management

Creative copywriting

Web fundamentals

Self-motivation

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Pardot

Job description

A-LIGN is seeking a Demand Generation Manager to lead programs across paid search, paid social, display, and content syndication, driving pipeline growth and brand awareness. You will analyze funnel metrics and collaborate with Sales and Product Marketing to optimize campaigns and maximize impact.

The role requires 3+ years of B2B demand generation, hands-on experience with Salesforce and Pardot, ability to manage multi-million budgets, and a track record of delivering measurable results in