Marketing Database Specialist

Bally's Interactive; Iowa (LA); On-site; USD 28,000 - 40,000; Full time

Job summary

Bally's Interactive in the United States seeks a data-driven professional to maintain marketing and player-tracking databases, build guest lists for campaigns, and extract insights on carded play, reinvestment, and campaign response.

You will prepare reports on marketing performance, assist with pre- and post-campaign analysis, coordinate with internal teams and vendors, ensure data accuracy and compliance, and support loyalty program reporting and promotional tracking.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Job description

Responsibilities:

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour