Data Product GTM Lead - Analytics & Growth

Stripe; United States; Remote; USD 150,000 - 190,000; Full time

Job summary

Stripe seeks a Product Marketing Manager to own go-to-market for data products such as Sigma and Data Pipeline. You will rapidly learn our products, the data analytics buyer, and competitive positioning, then lead cross-functional teams to shape strategy and go-to-market.

You will craft differentiating messaging, drive product launches, and partner with demand gen to reach analytics buyers. This role emphasizes data-driven programs and sales enablement to accelerate adoption.

Qualifications

• 10+ years of product marketing experience in B2B tech.
• Builder mentality with bias to action and comfort with ambiguity.
• Excellent communication and presentation abilities for executive audiences.
• Strong cross-functional influence across senior leadership to project teams.
• Ability to balance strategy and execution from big picture to details.
• Experience translating customer and market insights into differentiated GTM programs.

Responsibilities

• Own GTM strategy for Stripe's data products and understand buyers (data analysts, BI practitioners).
• Lead positioning and messaging to differentiate Stripe's data products in a competitive market.
• Drive end-to-end go-to-market for product launches and create asset programs.
• Partner with demand generation and campaigns to reach buyers and accelerate adoption.
• Build sales enablement materials, including messaging frameworks and battlecards.
• Define and track program KPIs to drive measurable business outcomes.

Skills

GTM strategy

Messaging

Cross-functional leadership

Sales enablement

Competitive intelligence

KPIs & metrics

Job description

Stripe seeks a Product Marketing Manager to own go-to-market for data products such as Sigma and Data Pipeline. You will rapidly learn our products, the data analytics buyer, and competitive positioning, then lead cross-functional teams to shape strategy and go-to-market.

You will craft differentiating messaging, drive product launches, and partner with demand gen to reach analytics buyers. This role emphasizes data-driven programs and sales enablement to accelerate adoption.